Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. But the evidence shows that these reps are still going strong despite a much more empowered customer.
Let's personalize your content