KoMarketing Associates

OCTOBER 18, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well. Product Marketing and B2B Buyer Loyalty.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

NOVEMBER 2, 2017

B2B Marketers and Customer Relationships. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives. B2B marketers, in particular, have already been faced with similar challenges, according to previous research.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Leadspace

NOVEMBER 6, 2019

Luckily, many industry groups and conferences have helped us do that recently with their awards programs — and at Leadspace we’re loving every minute of it, as we see our customers continue to be recognized for their amazing work and innovation! Leadspace Enterprise Customers Making a Clean Sweep of B2B Awards Season.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

eTrigue

DECEMBER 2, 2021

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. What’s Driving this Change?

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

MLT Creative

JUNE 16, 2010

Are you trying to generate leads, nurture leads, cross-sell to existing customers or otherwise retain them? Current or inactive customers? If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B).

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. His arrangement with Glenn includes access to fresh “Minute” videos twice a month, plus a custom landing page with a personal introduction from each rep. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

MAY 28, 2014

If your customer is a new business, the rate is 27.3%. Harness customer-facing personnel to update the data. Leverage the access of customer-facing personnel to fresh contact information. Allow customers access to their record online, so they can make changes. This is not a new problem. Get this: every year, in the U.S.,

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up!

Trends 141

Trends B2B Marketing B to B BtoB 141

Heinz Marketing

AUGUST 28, 2021

Do You and Your Customers Have A Real Deal? We and our customers wasted huge amounts of time and resources on deals that are not and may have never been “real,” though both we and the customer thought they were. Today, there are far too many variables for customers to focus on individual features and benefits.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

Heinz Marketing

NOVEMBER 13, 2021

With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers. So now marketers are needing to get creative to devise new ways to engage new customers. Thank you, Tara Weiss , for the great read. 5 Advanced Selling Skills (& the Techniques to Nail Them).

B2B Thought Leadership 99

B2B Thought Leadership Brand Identity Branding B to B 99

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations.

Research 54

Research B to B B2B Custom Publishing 54

markempa

AUGUST 18, 2014

In our rush to obtain leads, drive opportunities and close sales to move the sales needle, it’s too easy to forget that we need to address the needs, wants, hopes and aspirations of our customers. The problem with today’s customers. Customers aren’t saying, “We need solutions.” Provide your customers what they want.

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

AgencyEA

MARCH 19, 2018

Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing. Personalization with Cisco: Transforming the B-to-B Customer Experience. B-to-B VR: Visa’s Immersive Employee Education Experiences.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Avitage

JANUARY 28, 2016

.” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. In addition to being a driver of marketing and selling outcomes, content plays a critical role in acquiring data on customers, buyers and other key audiences. Even SiriusDecisions was surprised by the results.

Cost 120

Cost Organization B to B B2B 120

markempa

MAY 28, 2009

A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! Walk IN your potential customers’ shoes. This means thinking like your customer and considering the questions they will have for you and your company.

Lead Nurturing 120

Lead Nurturing Buy B to B Leads 120

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. 90% of customers start their B2B buying journey with an online search. We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. Dialogtech).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

ViewPoint

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Every business needs new customers. B-to-B marketers often find lower cost-per-inquiry results from direct mail and other media, despite the temptingly low cost of email.

B to B 120

B to B netFactor Media SEM 120

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. As audience analysis is the identification of various data points including attitudes, behaviors, and interests of a particular group, it’s able to help businesses understand their current and potential customers. Read more to understand how to conduct this effectively.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

B2B Marketing Directions

MAY 24, 2015

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand awareness and acquiring new customers. Less attention has been given to the critical roles that the marketing function and marketing content should play in sustaining and enhancing relationships with existing customers.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

APRIL 2, 2015

We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. When a sales rep is in front of a customer, marketing data needs to be easily available on site, and the rep needs an easy way to funnel fresh customer information back to the marketing database.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

DECEMBER 5, 2014

These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. What a luxury! I’ve been involved a few situations like this recently. Data discovery.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

JANUARY 30, 2015

Customers interact with us through a variety of channels, and often provide us with conflicting information. How do I match and de-duplicate customer records effectively? Create a custom matching algorithm. User-generated social media content may offer valuable insights into customer needs and issues.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 31, 2014

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

InsightSquared

MAY 1, 2019

There is so much career potential that is going to come out of this from people who have traditionally worked in sales and marketing operations and customer success – you’ll now have the ability to work across these teams and accelerate your own skills in these areas.”. We look forward to seeing you there!

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

Conversica

MAY 9, 2022

Lawyers.com markets to consumers and Martindale.com is a B to B website marketing to corporate counsel. While we list every attorney in the country, our paid customers get a full robust profile on both websites and stand out in search results, while attorneys who are not customers just get a bare-bones complimentary listing.

Conversion 52

Conversion Ideal Customer Profiles B to B Bandwidth 52

Bound360

APRIL 25, 2018

Building An Inspiring Brand Through Customer Engagement with Lisa Nakano and Julie Ogilvie. Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. Personalization Strategy: A Custom Track. The State of B-to-B Content: The Good, the Bad, the Ugly.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Top Rank Marketing

JULY 12, 2023

It leads to increased brand recognition, differentiation, customer loyalty, and ultimately having a larger market presence. Creativity plays a significant role in building and expanding your brand size,” Heath suggested. “It

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Engagio

AUGUST 16, 2017

B-to-B organizations need new ways to reach their customers, and marketers need better ways to contribute to their organization’s growth.”. It’s become clear to me that many of the lead-based, email-dependent, inbound techniques we established have become stifling. It’s time to move on.

Paid Search Agency 86

Paid Search Agency B to B Ad Building Companies 86

Biznology

APRIL 24, 2015

Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. (Photo credit: Wikipedia).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

KoMarketing Associates

JUNE 29, 2016

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. Inbound Marketers – For Marketing Professionals. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Insider Group

OCTOBER 22, 2013

Customers continue to tune out promotional marketing in traditional channels. Marketers have been slow to respond , creating a gap between customer behaviors and the marketing mix. Content marketing and social media that seeks to meet customer needs is now more important than ever! My Lessons for Marketers.

Advertisements 100

Advertisements Advertising B to B Content 100