B to B, Conversion Rate, Twitter and Webcast

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.

Lead Ranking

Lead Ranking Top of Funnel RSS Lead Nurturing

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. The webcast is probably the smarter incentive to offer.

ROI

ROI Paid Content Social Marketing Webcast

B2B Marketing Zone

The Recession is Here - Time to Become an Eco-Marketer

How to Calculate Social Marketing ROI

Webinars

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