BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

DivvyHQ

APRIL 26, 2017

For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up. But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Biznology

JULY 23, 2014

What should marketers take away from these observations? Establishing your executives and your company as trusted advisors in your field is hugely important in this market. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. Thought leadership.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Top Rank Marketing

JULY 12, 2023

Additionally, the most successful firms utilizing content marketing tend to place a higher value on the attribute of creativity, a trait 92 percent of top content marketers said their organization sees as helping to craft successful content, while just 63 percent at lower-performing organizations strongly value such creativity in content marketing, (..)

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Biznology

SEPTEMBER 29, 2016

But first, let’s establish that most marketing, even that from the seemingly most enlightened ad pros still relies on market timed offers and the big “push” in ever decreasing effectiveness. The problem with most short form content practiced is that so few practice it in favor of content farms and factories.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Engagio

AUGUST 2, 2018

Content marketing and ABM are often seen as opposing strategies. Content marketing is designed to attract as much inbound interest as possible, while ABM is designed to proactively go outbound to break into a defined list of target accounts. It’s like Netflix. It’s like Amazon.

Top of Funnel 67

Top of Funnel B to B Account Based Marketing ABM 67

Marketing Insider Group

OCTOBER 22, 2013

Customers continue to tune out promotional marketing in traditional channels. Marketers have been slow to respond , creating a gap between customer behaviors and the marketing mix. Content marketing and social media that seeks to meet customer needs is now more important than ever!

Advertisements 100

Advertisements Advertising B to B Content 100

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Leading Results Rambings

JULY 8, 2013

Related Stories How to Get Found In the Sea of Content CRM Systems are not a Magic Bullet for Business Development Gaining repeat customer sales – Six quick tips. B-to-B Marketing Content Marketing Lead Generation Linked-In Referral Marketing Sales Social media Facebook friends LinkedIN Social networking Using LinkedIN'

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

ViewPoint

FEBRUARY 24, 2016

From Aberdeen Group: "Tele-prospecting is a valued complement to content marketing and inbound marketing and should be a component of any MQI-to-MQL Nurturing program. In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.".

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Leading Results Rambings

AUGUST 4, 2013

Related Stories Connections, connections everywhere, and not a one to pitch When your digital and online marketing is working Search Engine Optimization core differences between 2008 and today. B-to-B Marketing Content Marketing Inbound Marketing Lead Generation Marketing Search Marketing'

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

The ROI Guy

NOVEMBER 29, 2010

Marketing needs to develop content and assessment tools to help sales professionals add value earlier in the sales process, helping to morph current product / solution sales methodologies towards value selling engagements. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Marketing Directions

JUNE 26, 2016

The perceived independence of buyers has driven several profound changes in the practice of B2B marketing. It has provided much of the impetus for the use of inbound marketing and content marketing by B2B companies, and it has led many companies to expand the role of marketing in the demand generation process.

B to B 40

B to B Business B2B Sales Buyer's Journey 40

B2B Digital Marketer

SEPTEMBER 29, 2020

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. 22:42 – Marketing is an orchestra.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

MAY 24, 2015

Customers 2020: The Future of B-to-B Customer Experience , Walker Information, Inc., And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another.

Research 40

Research B to B Webcast Content 40

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. B2B Marketers Need To Step Up Emotional Connections by MediaPost. B2C marketing is often perceived as emotion-based, while B2B buyers decide based on facts and logic. .”

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. Is Twitter's Sun Setting or Rising for B-to-B Marketers?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan.

Social Media 40

Social Media B to B Media Advertising Agencies 40

B2B Marketing Directions

NOVEMBER 29, 2015

Therefore, the primary output of your planning process should be a marketing communications plan that embodies a cohesive, balanced, and value-driven marketing effort. Value Themes In a marketing communications plan, value themes replace campaigns as the primary organizing principle.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Hinge Marketing

NOVEMBER 1, 2013

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Make it easy for prospects and non-clients to make reputation-based referrals through content marketing. Wide distribution of content. The overall study included 822 Buyers and 533 Sellers.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Industrial Marketing Today

FEBRUARY 12, 2011

B to B marketers to be successful in the world of blogging, you must be focused on your target market.” Some that caught my attention are: “Blogging positions the company as a thought leader, an expert. It is also ideal for search – frequent updates vs. static websites.” Jeff Ogden. “B John Sonnhalter. “If

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Kapost

NOVEMBER 22, 2016

Organizations that prioritize content transformation in their digital transformation roadmaps and investments will gain a long-term competitive advantage. Through the Marketing Team Empowerment Package, the support of the content operation at the grassroots is secured, significantly boosting the odds of success for the operation.

Ad Building 48

Ad Building Work Management Lead Ranking Content 48

MLT Creative

OCTOBER 14, 2011

In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog. Guest blogs by MLT Creative staff: The Content Marketing Fail, aka “the Twinkie Effect” - Billy Mitchell for The Social CMO. Mark Schaefer. Viveka von Rosen.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

AUGUST 9, 2011

As engaged as we are with social media, blogging and content marketing, as well as integrating inbound, outbound and marketing automation, we’re also investing in what Harry Beckwith, author of “What Clients Love,” calls “white-hot centers” of influence. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. You’ll find out how to maximize your time and efforts on search marketing in 2018. Garrett Mehrguth highlights data-backed approaches and tactics for you to test.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

MLT Creative

SEPTEMBER 24, 2010

I was very honored to be asked, because Velocity is known for having created one of the best B2B eBooks ever, “ The B2B Content Marketing Workbook.” The new eBook was a wake-up call for any B2B marketing professional still sleepwalking through their career. ” I was also very impressed.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

Industrial Marketing Today

JULY 29, 2009

But like many b-to-b marketers, I’m not sure how it has impacted my business. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Adobe Experience Cloud Blog

JANUARY 24, 2012

Director of Marketing at Ingenuity Systems as a guest blogger. For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Marketing Insider Group

MAY 31, 2012

Half of companies have no social media training in place: I thought Sirius Decisions was presenting a completely basic social media overview but then we all saw why: Jonathan Block (@ jblock ) showed us that 88% of b-to-b organizations have no dedicated social staff.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Ambal's Amusings

JANUARY 7, 2010

B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. The High-Tech Direct Marketing Handbook. Ardath Albee's Blog Marketing Interactions. She is also adept at content marketing, international web marketing and social media marketing. Stephanie Tilton Recommends.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

AUGUST 16, 2011

I know how challenging it can be to maintain a content marketing staff of talented inbound strategists, technical and style writers, digital designers, web developers and marketing automation experts. I don’t think printers need to duplicate these resources any more than agencies need to buy printing equipment.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

Biznology

JANUARY 6, 2016

This certainly serves to address issues around sales and marketing alignment in one step! Joe Pulizzi understood the power of content marketing way earlier than the rest of us, and built an entire business around it with the Content Marketing Institute. Thanks, Charlie. Great job, Mark!

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48