Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. You want sales people selling, not entering data.

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Biznology

DECEMBER 21, 2011

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here are some resources for gaining access to prospect data , and keeping your database clean. A deliberate contact strategy. But there’s more.

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Biznology

MAY 22, 2017

And if a new contact at the existing account gets involved in the relationship, they may be covered under your existing contracts. But apparently it does not always mean that you must get GDPR compliance in advance to make cold contact with prospects. Look for prospecting data that was opted in under GDPR specifications.

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Biznology

FEBRUARY 28, 2014

So, to get to the point, here is my list of yes/no questions, which can be examined fairly easily, without any direct contact with the vendor. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

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B2B Marketing Zone Posts

AUGUST 3, 2010

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? However, Ben & Jerry’s clearly feels otherwise and that their customers prefer contact through social media sites to email in their inbox. Data Hygiene (4).

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