Social CRM: Curb Your Enthusiasm
Paul Gillin
OCTOBER 7, 2010
Vendors of CRM services, who are always looking for differentiation points in that crowded market, have lately been talking up this social dimension as a kind of CRM 2.0. If someone were to cold-call me to follow up on a stray comment I made on Twitter, I would be as likely to hang up as to ask for a proposal.
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