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Buzz Marketing for Technology
NOVEMBER 17, 2011
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.
Lattice
NOVEMBER 24, 2015
The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. Forget Sales and Marketing Alignment, Focus on CIO/CMO Alignment: Ok, don’t totally forget about aligning marketing and sales. ” I can’t wait until it launches December 1!
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Engagio
AUGUST 2, 2018
One of those companies is Uberflip , which is why in today’s vlog, I asked Randy Frisch , the Cofounder and CMO, “How do you leverage content to engage your target accounts?” All these places we go to, they’re catering to us as consumers, and we’re selling to consumers, even if we’re B to B marketers.
Engagio
MAY 14, 2019
In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Organize content.
Biznology
MAY 28, 2015
That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself.
Kapost
NOVEMBER 22, 2016
Organizations that prioritize content transformation in their digital transformation roadmaps and investments will gain a long-term competitive advantage. Organizations that prioritize content transformation in their digital transformation roadmaps and investments will gain a long-term competitive advantage.
Biznology
SEPTEMBER 25, 2015
Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired.
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