KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Search Engine Land. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. But what are the most effective outbound marketing channels for kicking off a business relationship? Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. Ive summarized Kevins three points: Don’t be too Web myopic. All leads are not created equal. This is true offline and online. Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. What is the share of ad spending for different media? for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Biznology

APRIL 9, 2014

In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

B2B Marketing Zone Posts

JANUARY 4, 2011

How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010. Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. B-to-B Marketers: How Many Calls Does it Take to Make a Sale? Channel (808). . - OnPath , November 19, 2010. Sales Lead Insights , November 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40