markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

ViewPoint

JANUARY 26, 2012

Let me go out on a limb and propose the top five media for your lead generation toolkit. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. There’s a lot of controversy out there on the subject.

B to B 120

B to B netFactor Media SEM 120

Hinge Marketing

NOVEMBER 1, 2013

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Do a case study on clients and promote it. Bonus : Make a video case study. White papers. Our study was part of a larger study involving four other professional services industry groups.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

The ROI Guy

SEPTEMBER 17, 2010

This has resulted in a condition known as Frugalnomics, where buyers are now immune to empty product pitches and promises, instead demanding quantifiable proof that a proposed solution will drive bottom-line impact and represents more value versus the competition.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

Content and tools that help buyers assess the economic impact of implementing the proposed solutions, or the cost of “doing nothing”, are essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. src = [link]. }. ); WHITE PAPERS. WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Mainframes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100