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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Podcasts |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. Analyst case studies and validation, and peer social network recommendations are key to early engagement success.

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Viral Marketing for B2B Lead Generation, Part 3: Caveats and Links

WebMarketCentral

Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers. White papers remain one of the most effective tools for evangelism.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, A. 18:29 – Why white papers are overrated. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing?

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Podcast Timestamps/Outline. I do it because I have to, I would prefer to podcast. 00:36 – Introduction. 02:56 – How writing a book helps in B2B digital marketing.

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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, Joey Knecht , CEO of Proteus, shares that B2B digital marketing is about building relationships and trust with your customers. Or different use cases of their product or service. Are relationships and trust important to B2B Digital Marketing? What time should we make calls?

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How to Create a B2B Content Audit

Biznology

Case studies. White papers. Objective, meaning its marketing purpose, such as how-to, use case, testimonial, comparison. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' Blog entries. Infographics. Research reports. Categorize the content.