Biznology

JULY 23, 2014

They like print materials, for brochures, checklists, handbooks, case studies. Intuitive navigation, clarity of design, benefit-oriented copy–loaded with explanatory tools like case studies, product comparisons, testimonials, how-to guides, video demonstrations—this is how to attract and serve the SMB buyer. Content-rich website.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Conversica

MAY 9, 2022

Lawyers.com markets to consumers and Martindale.com is a B to B website marketing to corporate counsel. We even set a voicemail for Amanda, just in case someone called the main number looking for her. In our case, the products that we’re selling help customers get on page one when searched on Lawyers.com.

Conversion 52

Conversion Ideal Customer Profiles B to B Bandwidth 52

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

JANUARY 30, 2015

First you must develop a use case. In either case, we suggest that you test the value of the data before you put a lot of time and money into capturing it in your marketing database. User-generated social media content may offer valuable insights into customer needs and issues.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Smashmouth Marketing

NOVEMBER 6, 2013

Floriane_Ma_FR: Min 10/12 attempts to get a decision maker on the line in complex sales, builds case for teleprospecting to do the job instead of sales reps. siriusdecisions: @Marisa_Kopec "Understanding buyer personas is where b-to-b meets b-to-c" [link]. @damphoux: Cocktail party is at 4:30, so see you there.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

markempa

OCTOBER 1, 2008

I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing. should you share a case study vs. white paper? I encourage you to check out MarketingSherpa's B-to-B Lead Generation Handbook.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

Bound360

APRIL 25, 2018

It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. The State of B-to-B Content: The Good, the Bad, the Ugly.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Televerde

MAY 17, 2018

This event provided insight into the broad spectrum of sales and marketing through lunch-and-learns, product showcases, case studies, keynotes, and yes, even over many plates of hors d’oeurves and seemingly endless cocktails. This year, SiriusDecisions set the lens on nurture: “Ditch the Watering Can: It’s Time to Rethink B-to-B Lead Nurture.”

Demand 69

Demand B to B Case Study Case Studies 69

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Getty Images via @daylife. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

ViewPoint

JUNE 7, 2016

Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion. Maybe the rep simply has a hunch the lead’s not good, or has another subjective reason not to follow up.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

MLT Creative

SEPTEMBER 2, 2011

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. View Billy's Other Blog Posts.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Biznology

MARCH 23, 2018

In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. I rest my case. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. What a thrill! We’ll probably send you an email,” they said.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

ViewPoint

FEBRUARY 24, 2016

Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". In most cases nothing could be further than the truth. That is because the market looks at outbound as tactical—simply dialing for dollars while the agencies are looked at as strategic.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

DemandBase

MAY 17, 2019

No SiriusDecisions track had more sessions than the 11 devoted to Account-Based Marketing, and there were another 19 case studies that had “ABM” explicitly included in the title. After a week of reflection, though, there were a few themes that started to emerge: ABM is here.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

markempa

OCTOBER 28, 2005

« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Biznology

MARCH 26, 2012

Examples include a free case study, research report, or white paper. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? Free information. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

ViewPoint

OCTOBER 6, 2015

There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. We have dozens of case studies to illustrate it. That’s what it takes to be an efficient marketer today. Complete ABM is not a black box at all.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Paul Gillin

MAY 13, 2010

In about two out of three cases, in fact, we start by focusing on the client’s website because so many basic issues still need attention. In most cases, these are easy to add to a template and there’s no downside to having them. Tags: B-to-B marketing website. Clients are sometimes frustrated by this. Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50

B2B Marketing Directions

NOVEMBER 8, 2015

In this case, I agree with Howard that the tactic used by the salesperson was essentially worthless. Howard closes his post with the emphatic statement: "Get your salespeople out of the lead nurturing business." Howard Sewell is one of the B2B marketing thought leaders that I pay close attention to, and I always find his views insightful.

Lead Nurturing 40

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 40

Paul Gillin

OCTOBER 7, 2010

What’s more, I question how much social interactions have to do with decision-making in many cases. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Hinge Marketing

NOVEMBER 1, 2013

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Do a case study on clients and promote it. Bonus : Make a video case study. Our study was part of a larger study involving four other professional services industry groups. billion in annual purchases.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

MLT Creative

JULY 30, 2010

It’s not because there’s a question of whether or not inbound marketing works (Luckily, we have results to share that make that a low hurdle), but because inbound encompasses social media, which in a lot of cases is still met with raised eyebrows. What have been your biggest inbound marketing challenges?

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

Vidyard

MAY 18, 2017

Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing. You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

The ROI Guy

OCTOBER 1, 2013

As well, the ROI Calculators can be used by consultants, agencies and other service / solution providers to help make the case for change and deliver financial justification. Today''s B-to-B executive is budget constrained and risk adverse.

ROI 40

ROI Marketing Management Advertising Agencies Advertising Benchmark 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Webbiquity

JUNE 17, 2014

Patrick Spenner brilliantly makes that case that b2b marketers should focus on “improving the connections among stakeholders at customer organizations” rather than those between the supplier and individual stakeholders. .” Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

MLT Creative

NOVEMBER 16, 2010

I don’t know why this has proven to be such a huge hurdle for marketers to leap; especially when Paul Gillin make it seem so easy in his article, “ Making the ROI case for social media. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Biznology

OCTOBER 14, 2015

A lively case study of how a tech company used data to fuel its business growth. You’ll find out: New sources of B2B data you may not have known about before. The top 5 techniques for keeping your data clean and fresh. Today’s most effective applications of data in B2B marketing.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

markempa

NOVEMBER 18, 2005

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!)

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. During these early phases, buyers are most looking for diagnostic advice and consultative ideas.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

MLT Creative

SEPTEMBER 24, 2010

And one more thing, in case you missed it. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Retweet and never surrender. Oh, and also feel free to leave comments.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

OCTOBER 28, 2010

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

APRIL 8, 2011

And if you would like to get a look at the work itself, I’ve included what we call our “Quick Study Case Studies” too. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Vague calls to action don’t get the desired result. Stephanie Tilton Recommends.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100