Biznology

DECEMBER 21, 2011

In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. Buyers don’t really want to talk to vendors until somewhere akin to 70% of the way down the road, at the stage of writing RFPs and getting quotes. These days, the sales person has lost control.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. By TJ Raphael. Production/Manuf.

B to B 40

B to B Paid Content Social Media CMS Development 40

KoMarketing Associates

JUNE 29, 2016

From the group introduction: This is a group for everyone involved in B-to-B (aka B2B or business-to-business) marketing, advertising and PR – a place to discuss market developments and opportunities, compare strategies and techniques, and share ideas and experiences. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Webbiquity

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

Sales Management 100

Sales Management Work Management B2B Marketing Marketing Management 100

DivvyHQ

APRIL 26, 2017

He attended Content Marketing World in Cleveland with a plan to shop for content marketing management solutions with a variety of vendors. “We have several calendars, one for blog content and another for email blasts with ‘child’ calendars for business-to-business and business-to-consumer newsletters.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro presents four strategies for managing risk: Approved vendor list. If someone has pre-approved a vendor, the risk goes way down — even if it's not the best solution. Word of mouth (existing vendors). Credibility and position of vendors. Managing Risk. We're more comfortable with companies we know.

Purchase 48

Purchase Top of Funnel Work Management Buy 48