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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Art/Creative/Design.

B to B 40
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B2B Reads: Gen Z’s Favorite Brands, The Project Economy Is Here, & The Meat Of The Brand

Heinz Marketing

With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers. The pandemic shift to working from home means decision makers aren’t at the office when the business-to-business catalogs arrive, especially at the height of lockdown. Thank you for the great read, Krista Mashore. .

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. A/B split and 2x2 testing are common tests for direct mail, and include examining things such as the creative, the copy, the offer, the list, etc.

B to B 40
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9.5 Ways Your B2B Marketing Can Be More Creative

MLT Creative

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Wherever your creative efforts are the least bit amateurish, hire outside professionals. Don’t limit your time on creative development to work hours.

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When business-to-business marketing is person-to-person, it can change the world.

MLT Creative

He didn't have me at hello, but when he said that he'd just been to the MLT Creative website, he at least bought himself another few seconds. The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. Not really.

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The B2B Word on the Street: Creative

MLT Creative

This Week's B2B Word on the Street is: CREATIVE. The first time a person is called "creative" usually happens early in life, and it's sometimes used as an explanation for the child being a bit "different." And while the most creative people I know are definitely not followers, they're not always totally original, either.

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Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.