Hinge Marketing

NOVEMBER 1, 2013

Change services or bundle them by issue. The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Do a case study on clients and promote it. Bonus : Make a video case study. White papers. How can a firm close the relevancy gap? Blind Spots.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” Analyst case studies and validation, and peer social network recommendations are key to early engagement success.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40