The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
The ROI Guy
SEPTEMBER 17, 2010
The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.
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