markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

DECEMBER 21, 2006

cost center, rather than viewing it as an asset that creates revenue. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs. cost center, rather than viewing it as an asset that creates revenue. Bottom line: its the numbers.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. With absolutely no cost to you and no travel required, you'll hear from a host of industry leaders from your desktop.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

markempa

JUNE 7, 2005

They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Now look like heroes.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120