markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

InsightSquared

APRIL 23, 2019

The market for cruise vacations is a crowded one, yet Disney cruises seem to be able to command a higher price, even though Disney is widely considered a brand for kids. What the Heck Are Buying Groups? Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Biznology

SEPTEMBER 29, 2016

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

MLT Creative

JUNE 16, 2010

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Maintain Continuity: Regardless of your business or cause, you must extend a consistent brand identity (messaging, logo, design, etc.)

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

The Freeman Company

APRIL 26, 2017

Learn from the team elevating brand experience

B to B 40

B to B Brand Identity Branding 40

AgencyEA

MARCH 19, 2018

Consider joining this field trip to Oracle University to learn how this tech brand is reinventing its event strategy and portfolio. Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing.

B to B 70

B to B Dwell Advertising Agencies Conference 70

The Freeman Company

APRIL 10, 2017

Elevating the brand experience channel with industry MVPs

B to B 40

B to B Event Marketing Brand Identity Branding 40

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. 5 Metaverse Trends for Brands to Watch. The most important takeaways from the Ad Age In-Depth: Unlocking the Metaverse event where Metaverse leaders all connected virtually were the upcoming trends that brands need to keep an eye out for.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. More than 63% of millennials say they prefer live chats for communicating/interacting with brands (Source: Magellan). Understanding how your target B2B buyer wants your brand to engage with them is essential. Read more: 10 tips to create content your audience will devour.

Stats 105

Stats Work Management B2B Marketing Marketing Management 105

The Freeman Company

JUNE 1, 2016

Insights on audiences, event measurement, and brand experiences

B to B 40

B to B Brand Identity Branding 40

The Freeman Company

APRIL 11, 2016

Celebrating brand experience innovators.

B to B 40

B to B Event Marketing Marketing Brand Identity 40

Heinz Marketing

AUGUST 28, 2021

And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Thank you for the great read, Michael Stelzner. B2B and B2C Boundaries Are Blurring. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

The Freeman Company

APRIL 19, 2016

Tips on innovation from the industry’s best and brightest, as curated by Event Marketer

B to B 40

B to B Curation Brand Identity Branding 40

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

The Freeman Company

OCTOBER 16, 2018

Q&A with Event Marketer B-to-B Dream Team Member Laine Mann of Pfizer

B to B 40

B to B Creativity Brand Identity Branding 40

Top Rank Marketing

JULY 12, 2023

While some AI tools can certainly help B2B marketers better realize their creative efforts, the power of the human touch is undeniable, and it is serving as a growing differentiator between mediocre marketing efforts and those five-star creative efforts that sparkle and delight brand audiences.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

The Freeman Company

AUGUST 2, 2017

Q&A with B-to-B Dream Team Member Garett Carr

B to B 40

B to B Brand Identity Branding 40

Biznology

APRIL 2, 2015

CMOs who come from a brand background must develop a comfort with technology like never before. Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. Real-time marketing gets real. Like this post?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

The Freeman Company

MAY 16, 2017

Q&A with B-to-B Dream Team Captain Helen Stoddard

B to B 40

B to B Twitter Brand Identity Branding 40

Bound360

APRIL 25, 2018

Building An Inspiring Brand Through Customer Engagement with Lisa Nakano and Julie Ogilvie. Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. The State of B-to-B Content: The Good, the Bad, the Ugly. It is held in Las Vegas after all.

B to B 49

B to B Work Management Marketing Management ABM 49

Marketing Insider Group

OCTOBER 22, 2013

More than 2,200 people attended to listen to the advertising secrets and predictions from leading brands like Walmart, Chrysler and GE. It’s great to see a B to B brand not taking itself too seriously and having a bit of fun.

Advertisements 100

Advertisements Advertising B to B Content 100

markempa

OCTOBER 1, 2008

I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing. It's just good manners to acknowledge someone's interest in your brand promptly. Most prospects go through a variety of interest levels in your brand.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

MLT Creative

JULY 9, 2010

The Brand Gap. How to Bridge the Distance Between Brand Strategy and Design. The Brand Gap is a good read and an excellent reference guide for all things “branding.” It starts with defining what a brand is, and what it isn’t. Expanded Edition. A Whiteboard Overview by Marty Neumeier.

Buzz 40

Buzz Brand Identity Branding B to B 40

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Our reputation leads others to make conclusions about our brand but our brand doesnt create our reputation.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. With adoption on the rise, you may notice an influx of emails hitting your inbox—some good and some not so good.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Sellstrom/SureWerx and more.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

MLT Creative

APRIL 17, 2012

Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. One of the most distinctive elements of your brand is your name. Your brand name should mirror the primary focus of your business' activity. I was happy to comply and thought I’d share my thoughts with you too.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

Marketing Insider Group

MAY 19, 2015

Content marketing is the gap between what brands produce and their audience actually wants. What’s the difference between B to B and B to C Content Marketing? How would you recommend B to C brands commence their content marketing journey? Is content marketing a big name brand game exclusively?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Leading Results Rambings

AUGUST 4, 2013

First, look at our chart of how advertising and branding works for lead generation over time. Even TV and Radio spots have a chance for “brand recognition” to occur. B-to-B Marketing Content Marketing Inbound Marketing Lead Generation Marketing Search Marketing' Once that click occurs, your chance is gone.

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. « Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. Consumer purchase decisions are often impulsive.

B to B 40

B to B Peer-to-peer RSS Word of Mouth 40

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

B2B Marketing Directions

MAY 24, 2015

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand awareness and acquiring new customers. Customers 2020: The Future of B-to-B Customer Experience , Walker Information, Inc.,

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

Webbiquity

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Miranda Anderson suggests four principles to underpin a content strategy, including the idea that all content should have an objective: “We create content because we want our audience to do something — to buy, learn more, or love our brand.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

markempa

JUNE 7, 2005

They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120