MLT Creative

JUNE 16, 2010

Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. committee buying/decision-making in b2b vs. a solo decision in b2c), but when you strip it down, the similarities are crystal clear.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

MLT Creative

MARCH 7, 2011

I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. There are many instances in which QR codes can work well in B2C, and smartphone purchases and usage are on the rise as well. Do QR codes have a future in B2B?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Why not ask B2B marketing experts I trust to answer my question via tweet? Why not ask B2B marketing experts I trust to answer my question via tweet? Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

OCTOBER 21, 2011

Most marketers, especially those in B2B, understand the importance of customer relationship management. What should small business to business organizations consider priority relative to customer-facing activities? Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40