How Performance Marketing Accelerates B-to-B Prospecting
JULY 5, 2012
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Photo credit: Wikipedia. What a treasure trove! But there are some potholes to consider. Pay per appointment.
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