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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Photo credit: Wikipedia. What a treasure trove! But there are some potholes to consider. Pay per appointment.

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Testing for B-to-B Marketers: How hard is it?

Biznology

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Image via Wikipedia.

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AdAge Ranks Freeman as a Top B-to-B Agency

The Freeman Company

Also ranked as the largest B-to-B experiential marketing agency in the United States.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. What’s really worth my time?”

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more. So marketers have to think differently today.

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Chief Marketer: FreemanXP a Top 50 B-to-B Marketing Agency

The Freeman Company

Chief Marketer highlights FreemanXP in its annual B-to-B Top Shop listing

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To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Biznology

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. So that’s my argument for gating content in B-to-B marketing.

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