Increase Leads by Extending your Forms with Landing Pages

When executed correctly, forms have the potential to directly impact conversion rates of your digital content. So, how can you increase the effectiveness of your forms? Extend the use of a ClickDimensions form by placing it onto a landing page. Why just link to a form, when you can link to a landing page that includes your form with additional supporting content? A standalone web page gives you the ability to provide context about your call-to-action and much more. 

Say you have a form created for requests or generating leads that is accessed by clicking on a link on your website.  The form can be a native ClickDimensions form or an external form connected to ClickDimensions that can create and connect to leads and  contacts in CRM from submissions. Not only can you set the form to appear when a visitor clicks on your website link, you can  embed the form on a ClickDimensions Landing Page. Embedding on a landing page provides the ability to give more to your viewers. On the page, you can add context around your call to action to make it stronger, add additional branding, and digital content like images or videos. This setup helps maintain interest and enables you to better service your visitors while increasingly gaining leads. 

To use this in practice, think of a product demonstration that customers, contacts, and potential customers, leads, could easily request by filling out a form. This allows you to know who wants a demo, gather needed details about them and seize the opportunity of acting on the leads you acquire. With ClickDimensions forms, you can natively set action items to occur immediately after submissions, like notifying a sales person or sending an autoresponder email to the submitter. Then, by adding a lead generation form onto a ClickDimensions Landing Page, like one built with our drag and drop editor, you’re taking the whole process and experience up a notch.  By adding the landing page, not only are you providing more content for the viewer, but thanks to native ClickDimensions Web Tracking, you’re collecting analytics about web visits to and from your page.   

To actually assess visitor interest in the form and landing page, connect them to a related CRM Campaign you create such as, “Demo Requests Quarter 3.” This enables you to monitor how the campaign interaction as a whole goes. The CRM Campaign record shows you all form submissions and visits to the page. Be sure to also look into web visits, and page visitors specifically, to see how traffic was referred to the page. Is it external or internal? Are they coming from search engine lookup, a click-through from another web page of yours, or from a social platform post? Looking at page view and visit analytics records in CRM lets you see the overall value of this campaign and adjust how visitors are finding it if need be.

This form and landing page use case for a product demo could even be used in ClickDimensions emails. For example, you could use it to promote demos for a new product or feature. Simply link the landing page within a ClickDimensions email as a hyperlink or button to better serve your existing audience with a request form to fill out at their convenience. 

To learn more about how you can implement web forms and landing pages within ClickDimensions, check out our Web Forms 101 and Landing Pages 101 courses on the ClickDimensions Academy.

Happy Marketing!