Metadata

SEPTEMBER 7, 2018

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. The kind of business sending the email matters though.

Response Rate 60

Response Rate Email Marketing B2B Marketing Tips 60

Metadata

SEPTEMBER 7, 2018

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. The kind of business sending the email matters though.

Response Rate 40

Response Rate Email Marketing B2B Marketing Tips 40

BuzzSumo

MAY 30, 2019

If people interact with your widget, they opt in to your Messenger contact list. With a comment guard or “Facebook post autoresponder,” you can post content on your Facebook page and when people comment, they opt in to become a Messenger subscriber. A few people like it. A couple of people share it.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

SmartBug Media

SEPTEMBER 25, 2020

Or (one of my favorite ideas) consider an ungated thought leadership piece, but pair it with a conversational bot that engages the reader with questions around what they’re reading -- and leads them towards an opt-in if they’re ready. Session highlights by SmartBug Ali Wert. This year’s debate was no exception. Gated content has its place.

Industry CMS 69

Industry CMS Demand Top of Funnel B2B Thought Leadership 69

Hubspot

JUNE 26, 2018

Let’s dive into why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively. The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118