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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan


Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Buyer Persona. .

8 Ways to Generate More Sales-Ready Leads: Part Two


Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. Marketing teams are sometimes too aspirational about their personas.” Hand Leads Off to Sales Quickly.