Marketing automation 101 for salespeople

Leadfeeder

Where exactly do marketing automation, closely-related inbound marketing and online lead generation meet? The core of marketing automation is monitoring all your online channel activities, and sending emails is just one part of it. According to Wikipedia, marketing automation enables marketing departments and organizations to better market on multiple online channels at once and automate repetitive tasks. Where does online lead generation fit into all this?

Marketing automation 101 for salespeople

Leadfeeder

Where exactly do marketing automation, closely-related inbound marketing and online lead generation meet? The core of marketing automation is monitoring all your online channel activities, and sending emails is just one part of it. According to Wikipedia, marketing automation enables marketing departments and organizations to better market on multiple online channels at once and automate repetitive tasks. Where does online lead generation fit into all this?

Marketing automation 101 for salespeople

Leadfeeder

Where exactly do marketing automation, closely-related inbound marketing and online lead generation meet? The core of marketing automation is monitoring all your online channel activities, and sending emails is just one part of it. According to Wikipedia, marketing automation enables marketing departments and organizations to better market on multiple online channels at once and automate repetitive tasks. Where does online lead generation fit into all this?