Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
The Point
JULY 17, 2017
IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). But that’s exactly the kind of information buyers want.
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