Remove autoresponder email-campaign
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3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately

Prospectr

Personalization in Email Lead Nurturing. With emails, for example, one Experian study found personalized emails drive 6 times more revenue than generic email blasts. How do you personalize in email? When someone clicks on a link in your direct emails. Many ways: By problem, industry, or role.

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If It’s Wednesday, It Must Be a Webinar Invitation

The Point

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. Certain days of the week may generate better email response.

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3 Keys to an Effective Autoresponder Program

The Point

Trade show badge scans and white paper downloads are prime examples of leads usually relegated to the back of the follow up queue. Here are 3 keys to crafting a successful autoresponder strategy: 1. Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much. Incorporate multiple touches.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

A key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C.

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark Consulting

Increases campaign ROI. Many of those blogs and articles discuss the “what,” the “why,” and touch on the “how” but really don’t get into actual planning and implementation of actual nurture campaigns. . Email and Landing Page Matrix. We also plan initial landing page or email subject line tests here. Campaign Types.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Do you need to interview someone for a white paper or eBook? Include a link to your landing page in your email signatures and social media profiles. Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. Do it right and your campaign will convert visitors.

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How to Build a Marketing Automation Strategy That Works

LeadSquared

Your marketing automation campaigns should start with welcoming a prospect when they sign-up for your product, Your marketing automation campaigns should start when they first interact with you and give you their information in exchange for something. During these stages, an event or an activity triggers an email. Welcome email.