Top 10 Demand Generation Resolutions for 2014

The Point

Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. This year, test something in every campaign.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Some of the key findings in the report include: • 77% of respondents indicate they measure pipeline contribution from specific campaigns ( tweet this ). 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ).

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Why Drip Campaigns are the Overlooked Timesaver Your Business Needs

Hatchbuck

If you could send emails to potential leads that were always relevant? With drip email marketing, these things are possible. Drip email marketing, otherwise known as drip email campaigns, automates part of your marketing and sales process to convert leads into customers.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

A key part of “doing more with less” is automating your email marketing campaigns. By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer).

The 11 Best Marketing Automation Software Tools in 2019

Hubspot

You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more. You can also run SMS campaigns from SendInBlue. Autoresponders.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts.

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Thirteen email marketing platforms with high ROI

ClickZ

But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. Campaigner.

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Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

Not subscribers to your blog or your email list. With a comment guard or “Facebook post autoresponder,” you can post content on your Facebook page and when people comment, they opt in to become a Messenger subscriber. Remember what an email blast is?

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Increases campaign ROI. Many of those blogs and articles discuss the “what,” the “why,” and touch on the “how” but really don’t get into actual planning and implementation of actual nurture campaigns. . Email and Landing Page Matrix. Some explanations on matrix fields: Campaigns.

How to Use Behavioral Data for Triggered B2B Emails

PureB2B

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. Trigger Email Campaigns Based on Behavioral Data. Post-purchase Email.

Email Marketing Software 101: What’s Right for Your Business?

Outbound Engine

Let’s make something clear: email is not dead. Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that email is just as ubiquitous as ever. But email marketing has one major downside: it’s difficult.

Constant Contact vs MailChimp: Which One is Best For Your Business?

Ladder.io

Email marketing consistently delivers the highest ROI of any other digital marketing strategy. One recent study found that 53% of marketers believe email marketing delivers an “excellent” or “good” return on investment. It’s cheap to send emails. Email Editor.

10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down. For years, “marketing automation” has largely meant automated email marketing. The real-time emails get 10X the engagement.

11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

submitting an email address) because they provide value for your audience. Your competitor offers a free e-book as an incentive for signing up for their email list. It could be signing up for your email list , visiting your product page, or following you on social media.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. How Email Contributes Further Down the Sales/Marketing Funnel.

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The Ultimate Guide to Email Marketing

Hubspot

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8

Email Marketing: What to Test and How to Test

Modern B2B Marketing

Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). You should always ‘test for the best’ in your email campaigns. First name personalization — in the email body. Blast” template – offer campaign.

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15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

For instance, Wistia's Turnstile feature allows you to gate your video with an email capture form that won't overwhelm your audience. Just looking to grow your email list? If you do most of your lead nurturing through email, then this tool is a nice option for your business.

Ultimate Guide to B2B Email Marketing

Albacross

I think that you’ll agree with me on this one: We often tend to forget the great power of the oldest form of online communication – his majesty, the email. Email marketing is the thing , especially in B2B campaigns. Differences between B2B and B2C emails. Send more emails.

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ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data

ActiveDEMAND

With good data, you create more personalized marketing campaigns for your prospects and customers. Extend this beyond promotional campaigns. Use other data like birthdays, sex, location and age for personalized campaigns.

There Is More to Drip Campaigns Than Email Opens

ActiveDEMAND

There Is More to Drip Campaigns Than Email Opens Marketers need to consider the requirement of web tracking in drip campaigns. Simple email opens are not enough. These emails are the answer to that. Start your first Drip Campaign.

Convert Prospects Into Customers: The Definitive Guide (2019)

Albacross

Say you purchase a list of emails, or you’ve gotten a referral from one of your clients, or someone has downloaded your eBook and joined your mailing list. You might add them into your autoresponder campaign, you might send them a message on LinkedIn, or you might email them.

Ultimate Guide to B2B Email Marketing

Albacross

I think that you’ll agree with me on this one: We often tend to forget the great power of the oldest form of online communication – his majesty, the email. Email marketing is the thing , especially in B2B campaigns. Master your marketing campaigns with the Free UTM Builder!

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Marketing automation 101 for salespeople

Leadfeeder

Some people see marketing automation as being simply about scheduling and monitoring email campaigns you send. The core of marketing automation is monitoring all your online channel activities, and sending emails is just one part of it. Everyday examples would be someone filling in a contact form or leaving an email address. Marketing automation is a growing religion.

5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Include a link to your landing page in your email signatures and social media profiles. Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. Do it right and your campaign will convert visitors.

Marketing automation 101 for salespeople

Leadfeeder

Some people see marketing automation as being simply about scheduling and monitoring email campaigns you send. The core of marketing automation is monitoring all your online channel activities, and sending emails is just one part of it. Everyday examples would be someone filling in a contact form or leaving an email address. Marketing automation is a growing religion.

Marketing automation 101 for salespeople

Leadfeeder

Some people see marketing automation as being simply about scheduling and monitoring email campaigns you send. The core of marketing automation is monitoring all your online channel activities, and sending emails is just one part of it. Everyday examples would be someone filling in a contact form or leaving an email address. Marketing automation is a growing religion.