Expert insights. Personalized for you.
A key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Here are my top 10 triggered email marketing campaigns: Transactional Messages. send an email with a link to it”. Welcome email campaign. MORE
But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. There’s a reporting function, and facilities to create email templates.” MORE
Grab attention with a fullscreen campaign. Create an email campaign. With different lead generating campaigns in the form of popups, fullscreen welcome mats, slide-in scrolls boxes, and more. It could look something like this: This is a classic twist to a Yes/No campaign. MORE
Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. If email marketing is so great does that mean it is infallible? MORE
Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Sure, when you’re pumping out campaigns every week, sometimes even a subject line test seems like a bridge too far, but it’s worth the effort. This year, test something in every campaign. Set up an autoresponder campaign for all new campaigns. MORE
Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Table of Contents: What is an Email Marketing Software Platform? MORE
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. MORE
Everybody can clearly see the upcoming campaigns and asset deadlines. If your team relies on email to communicate updates and changes, those notifications are more of a distraction than a help. With this functionality, your team won’t be bombarded by emails that go on and on and maybe even forget someone critical to the project. Automate Email Campaigns: Keep Buyers Engaged without the Time Investment. Time is a precious commodity for any content team. MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer. MORE
It ensures that you’re not simply growing your email list but, instead, that you’re growing your list with the right people. That means filtering out spambots, temporary email accounts, or other contacts that will never turn into customers. But how do you verify an email address before it goes to your list, especially when you have a million other things to track for your business? Earn more money through your email marketing strategy. Free email addresses. MORE
With nearly 4 billion daily email users, organizations can’t afford to ignore the importance of reaching out through email. Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions. MORE
Then you wake up and start every morning like this: If you learn how to launch an affiliate email marketing campaign successfully, then those sleepy time dreams can quickly become a reality. More specifically we’ll cover: What is an affiliate email marketing campaign? Why you should use email for affiliate marketing. How to launch an affiliate marketing email campaign in 4 easy steps. What Is an Affiliate Email Marketing Campaign? MORE
Are you using Bronto to send your email campaigns, but want even more subscribers on your list? Using the right popup campaign can help explode your email list in a short amount of time. That means you can send emails to your contact list using their services. MORE
Do you want to prevent spam from getting on your email list but not sure where to start? That way, you can avoid paying your email service provider for contacts that will never become customers. Why Spam Email Signups Are So Harmful. Prevent Spam Email Signups: 3 Tricks. MORE
And not so long ago, it became more than just an email marketing software. They allow you to send upto 10000 emails to upto 2000 contacts. 2) Campaign Monitor. Advanced email testing and analysis. 3) HubSpot Email Marketing. Outdated email templates. MORE
Email marketing can be one of the best ways to generate revenue for your company. And if you use Drip, then you already have one of the best email marketing tools available. For that, a Drip popup campaign is exactly what you need. Step 1: Select Your Drip Popup Campaign. MORE
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. MORE
“Email marketing is dead!” And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. First off, the number of email users are in the billions. Add links to your emails. MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer. MORE
As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. Segment your email list. MORE
But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. Some other email facts to consider: What percentage of B2B marketers utilize email marketing? What about email newsletters? 40% of all “opened” emails occur on a mobile phone. Campaigner. MORE
If you could send emails to potential leads that were always relevant? With drip email marketing, these things are possible. Drip email marketing, otherwise known as drip email campaigns, automates part of your marketing and sales process to convert leads into customers. In this article, we’ll discuss more about how drip campaigns can be the overlooked time saver your business needs. Email Marketing Basics. Diving into Drip Campaigns. MORE
Are you looking for inspiration for your next email campaign? Check out these email marketing examples that we love (and find out why they work). The number of email users has already increased to a whopping 255 million in the year 2020, according to Statista. That’s why marketers are spending more and more on email marketing and leveraging it for growing their business. In fact, email marketing expenditure reached a huge $350 million US dollars in 2019. MORE
Are you using iContact as your email service provider, but you’re looking for ways to get more subscribers on your contact list? One of the biggest problems marketers face with email marketing isn’t how to create a lead magnet or build an awesome product. Email subscribers. MORE
Are you using CM Commerce for email marketing, but struggling to grow your list? Sending highly targeted email campaigns can be an excellent way to communicate with customers. But none of this is possible unless you have a robust email list to contact in the first place. MORE
We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down. For years, “marketing automation” has largely meant automated email marketing. There’s nothing wrong with that, but your prospects and customers don’t just use email. The real-time emails get 10X the engagement. Have a copywriter write you a series of re-engagement emails. Get the emails designed and set up. MORE
5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. A thoughtful email can help prospects move through the buyer’s journey—from awareness of their problem to consideration of possible solutions to their final decision to purchase. Clicking a Link in a Segmentation Campaign. Name Email. MORE
You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more. Basically, the workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns. Autoresponders. MORE
Are you using Sendloop to send email campaigns, but trying to figure out how to grow your list? Sendloop is a great option if you’re looking for an email service provider to help with your marketing strategy. Interested in getting more email subscribers? MORE
Email drip campaigns are a series of emails that you send to your clients and prospects to nurture relationships, soft sell, and drive engagement. To get the most out of email marketing for financial advisors , build your drip email campaigns with this proven blueprint: . MORE
Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features. Omnisend focuses on bringing your different channels to one place, including email marketing. MORE
These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. They assist with improving personalization, executing email marketing, social media publishing, and more. What are we without technology? MORE
The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Some of the key findings in the report include: • 77% of respondents indicate they measure pipeline contribution from specific campaigns ( tweet this ). 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ). MORE
Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. 12 Reasons Why Emails Go to Spam. MORE
Increases campaign ROI. Many of those blogs and articles discuss the “what,” the “why,” and touch on the “how” but really don’t get into actual planning and implementation of actual nurture campaigns. . Put together a basic list of demographics (compiled from lead forms) and content behavior items (compiled from potential email/content engagement behaviors). Email and Landing Page Matrix. We also plan initial landing page or email subject line tests here. MORE
Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. MORE
Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation. Email marketing: Emails produce $38 ROI for every dollar spent. How unforgettable is your email? MORE
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer. MORE
Predictive Response
SEPTEMBER 29, 2020
With nearly 4 billion daily email users, organizations can’t afford to ignore the importance of reaching out through email. Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.
Webbiquity
MAY 4, 2020
Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features. Omnisend focuses on bringing your different channels to one place, including email marketing.
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SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer.
SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer.
SendX
APRIL 1, 2020
via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a email sequences) Let me show you an example first. And you just wasted your email. This is only one example of how an automated email could have earned the hat website a sale and a happy customer.
Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness.
Optinmonster
APRIL 29, 2020
Are you looking for inspiration for your next email campaign? Check out these email marketing examples that we love (and find out why they work). The number of email users has already increased to a whopping 255 million in the year 2020, according to Statista. That’s why marketers are spending more and more on email marketing and leveraging it for growing their business. In fact, email marketing expenditure reached a huge $350 million US dollars in 2019.
Marketing Insider Group
SEPTEMBER 16, 2020
Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger.
Marketing Insider Group
DECEMBER 28, 2020
These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. They assist with improving personalization, executing email marketing, social media publishing, and more. What are we without technology?
SendX
NOVEMBER 10, 2020
“Email marketing is dead!” And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. First off, the number of email users are in the billions. Add links to your emails.
The Point
APRIL 8, 2015
The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Some of the key findings in the report include: • 77% of respondents indicate they measure pipeline contribution from specific campaigns ( tweet this ). 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • 40% employ no type of immediate autoresponder (follow-up email) to new leads ( tweet this ).
FMG Suite
NOVEMBER 18, 2020
Email drip campaigns are a series of emails that you send to your clients and prospects to nurture relationships, soft sell, and drive engagement. To get the most out of email marketing for financial advisors , build your drip email campaigns with this proven blueprint: .
SendX
OCTOBER 8, 2020
And not so long ago, it became more than just an email marketing software. They allow you to send upto 10000 emails to upto 2000 contacts. 2) Campaign Monitor. Advanced email testing and analysis. 3) HubSpot Email Marketing. Outdated email templates.
The Marketing Blender
DECEMBER 28, 2020
Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation. Email marketing: Emails produce $38 ROI for every dollar spent. How unforgettable is your email?
BenchmarkONE
NOVEMBER 21, 2018
If you could send emails to potential leads that were always relevant? With drip email marketing, these things are possible. Drip email marketing, otherwise known as drip email campaigns, automates part of your marketing and sales process to convert leads into customers. In this article, we’ll discuss more about how drip campaigns can be the overlooked time saver your business needs. Email Marketing Basics. Diving into Drip Campaigns.
Optinmonster
DECEMBER 22, 2020
Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. 12 Reasons Why Emails Go to Spam.
Optinmonster
DECEMBER 24, 2020
Do you want to prevent spam from getting on your email list but not sure where to start? That way, you can avoid paying your email service provider for contacts that will never become customers. Why Spam Email Signups Are So Harmful. Prevent Spam Email Signups: 3 Tricks.
Hubspot
APRIL 12, 2019
You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more. Basically, the workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns. Autoresponders.
Litmus
JANUARY 19, 2021
As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. Segment your email list.
Anything Goes Marketing
APRIL 5, 2009
A key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Here are my top 10 triggered email marketing campaigns: Transactional Messages. send an email with a link to it”. Welcome email campaign.
Optinmonster
AUGUST 17, 2020
Grab attention with a fullscreen campaign. Create an email campaign. With different lead generating campaigns in the form of popups, fullscreen welcome mats, slide-in scrolls boxes, and more. It could look something like this: This is a classic twist to a Yes/No campaign.
ClickZ
JANUARY 22, 2020
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner.
Optinmonster
FEBRUARY 17, 2020
Then you wake up and start every morning like this: If you learn how to launch an affiliate email marketing campaign successfully, then those sleepy time dreams can quickly become a reality. More specifically we’ll cover: What is an affiliate email marketing campaign? Why you should use email for affiliate marketing. How to launch an affiliate marketing email campaign in 4 easy steps. What Is an Affiliate Email Marketing Campaign?
Optinmonster
OCTOBER 28, 2020
It ensures that you’re not simply growing your email list but, instead, that you’re growing your list with the right people. That means filtering out spambots, temporary email accounts, or other contacts that will never turn into customers. But how do you verify an email address before it goes to your list, especially when you have a million other things to track for your business? Earn more money through your email marketing strategy. Free email addresses.
ClickZ
JUNE 20, 2019
But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. Some other email facts to consider: What percentage of B2B marketers utilize email marketing? What about email newsletters? 40% of all “opened” emails occur on a mobile phone. Campaigner.
NuSpark
JULY 7, 2013
Increases campaign ROI. Many of those blogs and articles discuss the “what,” the “why,” and touch on the “how” but really don’t get into actual planning and implementation of actual nurture campaigns. . Put together a basic list of demographics (compiled from lead forms) and content behavior items (compiled from potential email/content engagement behaviors). Email and Landing Page Matrix. We also plan initial landing page or email subject line tests here.
Optinmonster
SEPTEMBER 14, 2020
Are you using CM Commerce for email marketing, but struggling to grow your list? Sending highly targeted email campaigns can be an excellent way to communicate with customers. But none of this is possible unless you have a robust email list to contact in the first place.
Martech Advisor
DECEMBER 3, 2019
Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Table of Contents: What is an Email Marketing Software Platform?
Optinmonster
AUGUST 10, 2020
Are you using Bronto to send your email campaigns, but want even more subscribers on your list? Using the right popup campaign can help explode your email list in a short amount of time. That means you can send emails to your contact list using their services.
Webbiquity
JULY 12, 2016
But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. There’s a reporting function, and facilities to create email templates.”
Optinmonster
SEPTEMBER 17, 2020
Are you using iContact as your email service provider, but you’re looking for ways to get more subscribers on your contact list? One of the biggest problems marketers face with email marketing isn’t how to create a lead magnet or build an awesome product. Email subscribers.
KoMarketing Associates
JANUARY 17, 2019
We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down. For years, “marketing automation” has largely meant automated email marketing. There’s nothing wrong with that, but your prospects and customers don’t just use email. The real-time emails get 10X the engagement. Have a copywriter write you a series of re-engagement emails. Get the emails designed and set up.
Optinmonster
AUGUST 3, 2020
Email marketing can be one of the best ways to generate revenue for your company. And if you use Drip, then you already have one of the best email marketing tools available. For that, a Drip popup campaign is exactly what you need. Step 1: Select Your Drip Popup Campaign.
DivvyHQ
AUGUST 19, 2019
Everybody can clearly see the upcoming campaigns and asset deadlines. If your team relies on email to communicate updates and changes, those notifications are more of a distraction than a help. With this functionality, your team won’t be bombarded by emails that go on and on and maybe even forget someone critical to the project. Automate Email Campaigns: Keep Buyers Engaged without the Time Investment. Time is a precious commodity for any content team.
Optinmonster
SEPTEMBER 9, 2020
Are you using Sendloop to send email campaigns, but trying to figure out how to grow your list? Sendloop is a great option if you’re looking for an email service provider to help with your marketing strategy. Interested in getting more email subscribers?
The Marketing Blender
OCTOBER 7, 2019
5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. A thoughtful email can help prospects move through the buyer’s journey—from awareness of their problem to consideration of possible solutions to their final decision to purchase. Clicking a Link in a Segmentation Campaign. Name Email.
SendX
MAY 24, 2019
Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. If email marketing is so great does that mean it is infallible?
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