Remove autoresponder customer
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Marketing ROI Is a Broken Metric

Digital B2B Marketing

Your marketing makes me dislike you. In fact, it makes me, once a potential customer, reconsider if I should even do business with you. However, your marketing performance measurement doesn’t capture my disdain. How many other people are tired of your spammy keyword autoresponder on Twitter?

ROI 100
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Audience Segmentation Lessons from Google Plus

Convince & Convert

Humorous Google Plus Circles from www.happyplace.com Circles holds potential for email and content marketers with its unlimited targeting capabilities. Even if Google+ isn’t in the plans for your marketing mix (and we’ll know more about that when business pages are launched), Circles can inspire good audience segmentation practices.