Top 10 Triggered B2B Email Marketing Campaigns
Anything Goes Marketing
APRIL 5, 2009
While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. Here are my top 10 triggered email marketing campaigns: Transactional Messages. Inactive or Dormant Lead campaign.