The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. Providing interesting content mixed with a “special” deal every now and then encourages repeat purchases, engagement, and customer loyalty. Here are five specific benefits of using email marketing tools.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

NuSpark Consulting

JULY 7, 2013

Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. What are your content and nurture KPIs to measure? Content Assets. Content Matrix. Gather two databases of available content. Blog Content Matrix.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Hinge Marketing

MAY 15, 2015

Do you need to interview someone for a white paper or eBook? Give your copy a break with sub-headlines, bullets, questions, lists or relevant graphics. Blocks of text can scare off readers, so make use of that white space and balance your copy with different design elements. Prepare your autoresponders.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

LeadSquared

SEPTEMBER 17, 2021

It could be a product sign-up, newsletter subscription, request for a quote , interest in content, etc. Welcome the prospect and continue to nurture leads with relatable content throughout their buying journey and beyond. Experian’s white paper on welcome emails shows that these autoresponders enjoy a 58.7%

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

ClearVoice

SEPTEMBER 25, 2023

” That’s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content. The same holds true in content marketing circles. Automating low-level tasks is just the beginning.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

The Point

JANUARY 6, 2014

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100