Remove autoresponder build
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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

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How to Start a Blog Serial Writing Project

Writing on the Web

And now for my real confession: I’ve taken the list building approach to an extreme. I will proclaim it to be a rousing success for saving you time and energy whenever you’re faced with writing for your ezine, blog, web pages, press releases, and even white papers. I’ve become a serial writer.

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

This tip is especially important for any resource or newsletter autoresponder subscription emails. I've found that the autoresponder email from BreakingPoint does this quite well (and has an excellent newsletter!). For example if you have a Twitter post such as "New white paper on how to increase ROI".

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Transactional messages or autoresponder emails are some of the easiest and most beneficial campaigns to setup.

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark Consulting

As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Now we take the previously listed matrixes, and begin building nurture flows. One for blogs; the other for longer-form content. Blog Content Matrix.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Buyers engage vendors they trust, so a lead magnet is the perfect vehicle to drive prospects into a sales funnel and build a relationship until they’re ready to buy. Do you need to interview someone for a white paper or eBook? Prepare your autoresponders. Who will write and edit the document?

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How to Build a Marketing Automation Strategy That Works

LeadSquared

How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ? Because that’s how you’ll build a relationship. Experian’s white paper on welcome emails shows that these autoresponders enjoy a 58.7%