Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
The Point
JULY 17, 2017
IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.
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