Top 10 Triggered B2B Email Marketing Campaigns
Anything Goes Marketing
APRIL 5, 2009
After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Transactional messages or autoresponder emails are some of the easiest and most beneficial campaigns to setup.
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