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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. IMPACT : It may feel self-serving or even disingenuous to create content that explicitly provides a business case for buying your product. Click To Tweet.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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An Ultimate Guide to Lead Generation Software and Why You Need One for Your Business

Mailmunch

The process entirely revolves around building trust and creating awareness of your business and its offerings. Your business’s marketing team focuses on reaching the audience, attracting leads, building and retaining their interest, and nurturing them into buyers. It is the stage where you trigger their buying decision.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles. Benchmark is user-friendly & easy to implement.