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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Best Practices To Follow While Using An Email Marketing Software/ Tool. Definition, Management and Best Practices. To make the best out of this feature, you need to maintain a highly organized and real-time customer data platform.

The Ultimate Guide to Email Marketing


Perhaps the best reason to use email marketing is that you own the channel. Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend. You can start by learning about the different types of email campaigns that exist, then decide which is best for your audience. Email Marketing Best Practices. Autoresponders. Open Rate.

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How to Launch an Affiliate Email Marketing Campaign


Many email service providers need to worry about their own deliverability rates, so they discourage affiliate marketing. Others flat out ban the practice. Plus, if you don’t create your affiliate email the right way, you may see an increase in unsubscribe rates. Since the average click-through rate for emails is 2.6% , you need to ask yourself if your affiliate commissions are high enough to make it worth your time. Monitor your open and click-through rates.

7 Types of Email Addresses to Delete From Your List NOW!


List cleaning decreases instances of unsubscribes and recipients marking you as SPAM; it helps you better segment your emails and increase content relevancy; it improves your deliverability and sender reputation; it improves your email open rates; it saves you money if you're charged on a per-send basis; it makes you look like a marketing superstar when your email metrics improve ; and most importantly, it keeps you legally compliant.