autoresponder 
The Point
JULY 17, 2017
Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. 72% of B2B Buyers quote timely response to inquiries as a key factor in vendor selection via @spearmktg. Click To Tweet.
The Point
MARCH 13, 2013
Trade show badge scans and white paper downloads are prime examples of leads usually relegated to the back of the follow up queue. Here are 3 keys to crafting a successful autoresponder strategy: 1. Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.
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The Point
AUGUST 25, 2015
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. For tips on setting up an effective autoresponder program, see this earlier post. I’m following up to learn: 1.
Exo B2B
SEPTEMBER 18, 2020
Instead, send an autoresponder email to the entered email with a link to the content. I’m not talking about a 200 meter dash here, but rather, little popcorn trails of information that are left behind when you visit a page, click a button or download a white paper. Track performance.
Anything Goes Marketing
APRIL 5, 2009
After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. white paper, webinar, etc.), in B2B Marketing ”. in B2B Marketing ”.
Anything Goes Marketing
DECEMBER 21, 2008
That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.
The Point
MARCH 27, 2013
However, a calendar approach is decidedly NOT a good fit for initial lead response or autoresponder campaigns, for which it’s imperative you strike while the iron is hot. Lastly, a day-of-the-week approach is a very poor fit for autoresponder campaigns where immediate and sustained response is the key to success. ”
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