The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

The Point

MARCH 27, 2013

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. What do you think? Is this a good idea?

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). •

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Customer Experience Matrix

JANUARY 5, 2011

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. One of the things this has forced me to do is come up with an estimate of industry size that I'm willing to defend in print.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. As you plan, here are 12 key points to guide B2B marketers in improving their results. . The post 12 tips for successful lead qualification appeared first on Biznology.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Albacross

MARCH 12, 2019

Email marketing is the thing , especially in B2B campaigns. Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. 59% of B2B marketers see email marketing as the most effective revenue generation strategy.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Marketing can’t be automated.)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Albacross

MARCH 12, 2019

Email marketing is the thing , especially in B2B campaigns. Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. 59% of B2B marketers see email marketing as the most effective revenue generation strategy.

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

The Point

AUGUST 25, 2015

By far the best approach to content syndication leads, however, is to bypass sales altogether, and instead direct those leads into a series of nurturing emails designed to identify (via further engagement) those prospects that indeed merit direct sales follow-up.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Outbound Engine

FEBRUARY 11, 2019

Some low-cost ESPs also offer limited marketing automation features like autoresponders, abandoned cart emails, simple contact segmentation/tagging, and even dynamic content. Other good features to look out for are subscription forms, template builders and image hosting. A few entry-level, beginner-friendly ESPs to consider: 1. MailChimp. $50/month

Enterprise Management 53

Enterprise Management Marketing Automation Services Marketing Management Budget Programs 53

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal of this post is not to criticize the great work by the MarketingSherpa folks but rather to provide feedback and start a discussion on the types of benchmarks that should be included in future reports – especially when we’re talking about b2b marketing. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Salesforce’s Pardot is a marketing automation software designed for B2B businesses. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ActiveDEMAND

JULY 20, 2016

Marketing teams have been using this type of automated email, also known as autoresponders, lifecycle emails, behavioral emails and lead nurturing campaigns, for years to obtain new users, fill the sales pipeline with qualified leads and build brand advocates.

Campaigns 40

Campaigns Autoresponders Marketing Automation Services Sales Qualified Leads 40

Hinge Marketing

MAY 15, 2015

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. On Google+ or LinkedIn?

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. The tool has some advanced features as well like list segmentation, A/B testing, autoresponders & software integrations.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Webbiquity

OCTOBER 29, 2019

The post Key Things You Need to Know About Email Marketing Software appeared first on B2B Marketing Blog | Webbiquity. In his spare time, he plays guitar, produces electronic music, does yoga, and (with more or less success) tries to get in touch with his inner child.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

markempa

AUGUST 16, 2016

He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale. I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Is nurturing only email? Is also nurturing mail? Is nurturing telemarketing?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

PureB2B

FEBRUARY 28, 2019

Campaigns based on behavioral data can have high ROI, with triggered emails having a CTR 152% higher than traditional emails, and autoresponders having four times more open rate than generic emails at 73 %. Lead Nurturing Email. Don’t let your leads go to waste. What Are Behavioral Triggers and What Data Do You Need?

Trigger Marketing 48

Trigger Marketing B2B Autoresponders Trade Show 48

PureB2B

FEBRUARY 28, 2019

Campaigns based on behavioral data can have high ROI , with triggered emails having a CTR 152% higher than traditional emails, and autoresponders having four times more open rate than generic emails at 73 %. Lead Nurturing Email. Don’t let your leads go to waste. What Are Behavioral Triggers and What Data Do You Need?

Trigger Marketing 62

Trigger Marketing B2B Autoresponders Trade Show 62

SendinBlue

JUNE 29, 2022

It can also evaluate the chances of converting this lead based on predefined rules. This is called lead scoring. An automated welcome email then can start a lead nurturing process with each new lead. Read more: B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The Point

JANUARY 6, 2014

Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. Set up an autoresponder campaign for all new campaigns. Studies have long shown that responding to new leads within minutes, not just hours, increases the rate at which those leads are qualified and converted to opportunities.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. It excels in automating and streamlining the lead generation process, from initial capture to lead nurturing and scoring.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. It excels in automating and streamlining the lead generation process, from initial capture to lead nurturing and scoring.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Referral Rock

DECEMBER 5, 2019

There is also lead nurturing, sales process management, and customer targeting. As well as lead generation, email marketing, lead nurturing and finally lead scoring. . “The world’s first free B2B Lead Generation Network. Plus, there is much more. The list of features is large.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

Hubspot

JUNE 26, 2018

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Lead Nurturing: Delight your customers with content that can help them succeed in their goals. Autoresponders. The great thing about autoresponders is that you can set it and forget it.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100