Automation and Visistat - B2B Marketing Zone

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

APRIL 26, 2011

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart.

Small Business Marketing

Small Business Marketing Work Management Features Marketing Management

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

JULY 26, 2019

Enhancing the conversational platforms for marketing, specifically the automated Chabot. About KickFire: KickFire is a pioneer name amongst the companies providing cloud-based B2B sales automation & IP address intelligence. VisiStat, Inc., Appending & optimizing the CRM data to generate optimized ROI.

API

API SIC Paid Search Agency Optimization

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

FEBRUARY 15, 2011

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Social Media Marketing Budget Budget Programs

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

JANUARY 20, 2011

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

SMB

SMB ROI Marketing Budget Work Management

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

DECEMBER 23, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Enterprise Management Marketing Budget Budget Programs

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

DECEMBER 9, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Marketing Budget Work Management Marketing Management

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

FEBRUARY 14, 2011

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Social Media Budget Programs Marketing Budget

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

JULY 15, 2009

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Marketing Budget Budget Programs Work Management

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

MAY 6, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

Work Management

Work Management Marketing Automation Services Marketing Management ROI

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

JANUARY 25, 2011

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Marketing Budget Work Management Budget Programs

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

FEBRUARY 4, 2009

Tailwinds for Marketing Automation Software - Insi. ► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Powered by Blogger.

ROI

ROI Budget Programs Marketing Budget Work Management

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

JANUARY 17, 2011

Science - Measurement and ROI, Marketing automation, Integration, Chief marketing technology officers. Tailwinds for Marketing Automation Software - Insi. content to back it up and help provide decision support materials through the buying lifecycle / relationship steps. Exciting time to be a marketer, but challenging as well!

Budget Programs

Budget Programs Marketing Automation Services Enterprise Management ROI

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

FEBRUARY 4, 2009

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Tailwinds for Marketing Automation Software - Insi. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management

Enterprise Management Work Management Marketing Automation Services Marketing Management

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

JANUARY 10, 2011

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

Enterprise Management

Enterprise Management Work Management Marketing Management Spending

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

Work Management

Work Management Marketing Management ROI Marketing Automation Services

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

OCTOBER 22, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ▼ October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

Work Management

Work Management Marketing Management ROI Marketing Budget

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

FEBRUARY 4, 2009

Tailwinds for Marketing Automation Software - Insi. ► 2007 (6) ► September (5) ► January (1) ► 2006 (20) ► November (14) ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Powered by Blogger.

Work Management

Work Management Marketing Management ROI Budget Programs

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

NOVEMBER 8, 2006

Automating a specific tasks and eliminating the manual effort 3. Productivity benefits where there is not a direct automation or elimination of a process step or task 3. Tailwinds for Marketing Automation Software - Insi. Some examples of direct (hard) benefits are: 1. Some other examples of indirect (soft) benefits include: 1.

ROI

ROI Marketing Budget Budget Programs Work Management

Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

SEPTEMBER 4, 2007

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI

ROI Enterprise Management Work Management Marketing Management

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

NOVEMBER 8, 2006

Tailwinds for Marketing Automation Software - Insi. ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

ROI

ROI Marketing Budget Work Management Marketing Automation Services

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

Work Management

Work Management ROI Marketing Management Marketing Budget

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

DECEMBER 14, 2005

. • Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E.

ROI

ROI Work Management Marketing Management Budget Programs

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

JULY 22, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

Work Management

Work Management Marketing Management ROI Marketing Automation Services

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

SEPTEMBER 17, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne.

Marketing Budget

Marketing Budget ROI Budget Programs Work Management

Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined

The ROI Guy

AUGUST 5, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Budget Programs Marketing Budget Work Management

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

SEPTEMBER 10, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne.

Budget Programs

Budget Programs Marketing Budget Work Management Marketing Management

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

SEPTEMBER 9, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne.

Forrester

Forrester Marketing Budget ROI Budget Programs

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

SEPTEMBER 16, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne.

Work Management

Work Management Marketing Management Marketing Budget ROI

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

AUGUST 4, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

Budget Programs

Budget Programs Work Management Marketing Management Marketing Automation Services

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

SEPTEMBER 28, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne.

Enterprise Management

Enterprise Management Paper Work Management Marketing Budget

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

NOVEMBER 8, 2006

Tailwinds for Marketing Automation Software - Insi. ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

ROI

ROI Budget Programs Marketing Budget Work Management

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

AUGUST 5, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Budget Programs Marketing Budget Work Management

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

AUGUST 5, 2010

Tailwinds for Marketing Automation Software - Insi. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .

ROI

ROI Marketing Budget Budget Programs Work Management

B2B Marketing Zone

MakesBridge Offers Powerful Features to Small Business Marketers

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Webinars

Trending Sources

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

Webinars

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

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