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Attributing Campaigns to Sales Opportunities in Marketo

FunnelEnvy

It’s a paradigm shift in how you think about marketing automation and I encourage you to read our recent article to find out more. In order to automate this as much as possible, we’re going to create a centralized module that fires on every page. return (val undefined || val == null || val.length <= 0) ?

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Our Favorite Trends from Litmus Live

Litmus

According to our friends at Campaign Monitor, automated lifecycle emails can generate 320% more revenue than other, non-automated emails. With the help of email mastermind Val Geisler , we looked at a number of campaigns and discussed how to supercharge your welcome and onboarding emails.

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Executive Recruiting Strategy: 9 Steps for Success

Zoominfo

Using automation software, such as ZoomInfo Engage , to build multivariate email and phone call flows can minimize the time and effort recruiters put into this part of the process. Automation can be a key to reducing your timeline for hiring. Drive the executive hiring process with as much urgency as possible.

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Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

Sprout Social

If you’re looking for a more lightweight, automated approach to filling your social calendar while still optimizing your post times, then the Sprout Queue with ViralPost® is your answer. While this process is more manual than the automated Queue, it can be paired with the Schedule + Duplicate scheduling option for maximum efficiency.

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Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

A chatbot is simply “software that automates the task of talking with people, especially over the internet,” according to Kristina Podnar’s definition. NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference.

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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

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Social Customer Care 101: 6 Tips to Follow

BenchmarkONE

Another good way to speed up your response time is to encourage social media followers to call you and install IVR so that callers can interact with your customer support team through a series of automated menus ??and Val Razo is a freelance SMM consultant who helps small and medium businesses promote their products and services online.