Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Content automation streamlines manual workflows by integrating data, text, and other components into marketing assets.

Automation 105

Automation Personalization Allocation Marketing Management 105

Visitor Queue

AUGUST 13, 2023

And, sales automation can do just that. Sales automation is game-changing for marketing and sales professionals across the globe. A recent study by […] The post What is Sales Automation? How to Automate Your Sales Processes appeared first on Visitor Queue Blog | Identify Website Traffic.

Automation 91

Automation Process Traffic Studies 91

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Vision Edge Marketing

MARCH 26, 2024

Yet, as businesses dive into these advancements, the challenge arises: striking the perfect balance between automation and the human touch to sustain unbeatable customer experiences. Chatbots and Automated Tools: In the realm of B2B interactions, chatbots and automated tools are revolutionizing customer support.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Zoominfo

SEPTEMBER 24, 2021

More than 20 years later, sales professionals are on the verge of another groundshift, this time to sales automation tools. The Value of Sales Automation Automation brings greater efficiency to sales operations and gives reps more time to spend on prospecting and engaging with potential customers. percent vs. 16.6

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. The timeless case for automation. Ready, set, automate. ZoomInfo’s top five sales plays. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

MAY 31, 2023

But too many marketing leaders still report that they haven’t built a complete ABM tech stack to deliver the automation they need. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal. Wondering how to incorporate AI and automation into your ABM strategy? The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

MARCH 21, 2022

Enter automation — one of the most important tools for recruiters in today’s talent market. With automation, you can speed up and scale your recruitment efforts. But there’s a right way and a wrong way to automate the multiple touches required for a good hire. They should weave together a cohesive candidate experience.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Vision Edge Marketing

APRIL 16, 2024

Streamlining Operational Efficiency Through Automation : Automation, a key aspect of digital transformation, plays a crucial role in streamlining operational processes. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Martech

OCTOBER 2, 2023

Automating it will doubtless increase efficiency and accuracy. For instance, case studies and projects could include some data hygiene work. Further, when we automate learning experiences, new challenges will also present themselves. The post Martech is automating its way into a talent crisis appeared first on MarTech.

Automation 110

Automation Marketing AI Data Hygiene Case Studies 110

Webbiquity

OCTOBER 5, 2017

Automation is the future of marketing. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. To make the most of marketing automation , here are the fundamental strategies that guarantee faster and higher ROI at a lower cost.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Zoominfo

APRIL 14, 2019

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Automation, in this case, merely refers to the execution of the campaign.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Lake One

OCTOBER 11, 2023

AI is also known to automate manual tasks like data entry and scheduling. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. Ingersoll Rand: Understanding Marketing Automation Software Much like ServiceMax, Ingersoll Rand had to contend with a diverse clientele.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Stevens & Tate

APRIL 18, 2024

Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months.

Marketing AI 87

Marketing AI SMB Automation Tools 87

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. But even then, the trend speaks to a failure of the big marketing automation players to cement their place in the tech stack.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Marketing Automation is a technology which businesses can use to help find, nurture, and convert prospects by guiding them through the buyer journey across multiple different platforms.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Adobe Experience Cloud Blog

MARCH 25, 2020

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. Leveraging Marketing Automation to Offer Key Benefits.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. For some of us, that study might as well have just said water flows uphill. How content strategy fits into marketing automation (and content marketing in general).

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. It’s hard to do that at any scale without using automation.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Work Management Automation 78

Hinge Marketing

JANUARY 27, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: Consulting Services Edition describes these challenges and how firms have responded to them. Purchase the 2021 High Growth Study: Consulting Edition. According to the study consulting firms are solidly in last place when it comes to profitability.

Consulting 112

Consulting Studies Allocation Marketing Budget 112

Martech

AUGUST 30, 2021

Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results. In fact, a study by Moz in 2016 found that the majority of SEOs didn’t see their recommendations implemented for “close to 6 months after they were requested.”. Tell me what’s new in SEO Automation. #2.

Automation 113

Automation SEO Aggregators Act-On 113

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” Complex automations. Silent periods.

Marketing Automation Services 120

Marketing Automation Services Intent Marketing Automation Email Marketing 120

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Only B2B

AUGUST 21, 2023

Consequently, the demand for data cleansing automation has risen as organizations seek to streamline this vital process. Data cleansing automation presents a spectrum of advantages beyond mere accuracy. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

ClickZ

FEBRUARY 8, 2021

30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116