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Customer Service Automation: American Airlines' Dilemma

CMSWire

In a turbulent industry, an airline's mass layoffs raise doubts about customer service. Can tech bridge the gap, or will passengers face more frustrations? Continue reading.

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Automating Customer Service & Employee Tasks for Better CX

CMSWire

A key issue arises from not connecting the dots between automating employee tasks and its ultimate impact on customer satisfaction. Continue reading.

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How To Get Started With Customer Service Automation

Salesforce Marketing Cloud

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Now let’s automate! – Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. not so fast.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans

Salesforce Marketing Cloud

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.