• HG DATA  |  THURSDAY, JUNE 15, 2017
    [Automation, Salesforce.com] Driving Engagement and Sales Conversion
    Marketing technology and automation is delivering many more leads for the sales team to follow up on. But to date, the tools available to the sales force have been limited to phones, their laptop and CRM software – with none of the automation and message synchronization needed to meet the challenge. FrontSpin is addressing this with its sales communication platform that streamlines sales cycles by bringing a host of communications and automation tools into one, easy-to-use platform.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 30, 2017
    [Automation, Salesforce.com] New B2B Persona Research From Salesforce and LinkedIn Study
    I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. Along with that way, I wrote a book called Marketing Automation for Dummies. When was the last time you looked at the quality and accuracy of your B2B persona and contact data?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 22, 2017
    [Automation, Salesforce.com] How to Improve Lead Routing for More Sales
    Routed leads via automated rules in Salesforce.com. Communicate lead hand off to salesperson using automated rules and human oversight. Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point.
  • WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [Automation, Salesforce.com] The Eight Best Online Tools for Sales Professionals
    The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. An email automation tool specifically for sales professionals. You can also create templates to automate your outreach and track which messages resonate best.” Integrates with Salesforce.com, VoIP and marketing automation systems.
  • HG DATA  |  WEDNESDAY, MAY 3, 2017
    [Automation, Salesforce.com] Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales
    From this experience, the company has developed its Sales Acceleration enterprise software, helping it become a global leader in sales process automation. We also have great built-in reporting capabilities, including automated call logging and a follow-up call scheduler. We partner with Salesforce.com and Microsoft Dynamics and they are great tools for large enterprise and sophisticated users.
  • WEBBIQUITY  |  TUESDAY, MAY 2, 2017
    [Automation, Salesforce.com] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. A content marketing automation platform that enables marketers to plan content strategy and tactics based on buyer personas and buying cycles; create content through creative briefs and workflow management; and measure marketing content performance through analytics. 9: The 14 Best Marketing Automation Tools. #10:
  • DISCOVERORG  |  THURSDAY, APRIL 27, 2017
    [Automation, Salesforce.com] The Truth about Cold Email
    If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes. as we noted above, some Marketing Automation Tools (MAT) and Email Service Providers (ESP) require users to only send to recipients who have opted in for email communication from you, so you need to check the terms of service for the tools you’re using if you want to send a cold email campaign. What is spam? What is a cold email?
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Automation, Salesforce.com] The 10 Best Customer Service and Customer Engagement Platforms
    Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Owned by Salesforce.com. 9: The 14 Best Marketing Automation Tools. #10: The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Automation, Salesforce.com] THE HACKIES: A CMO’s guide to integrating marketing technologies
    We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Manual versus automated integration. Automated integration replaces the human factor, enabling the ability to schedule data syncs. Automated integrations can also store field mappings, transform data and allow the transfer of data at scale, eliminating the risk of human error.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Automation, Salesforce.com] The 17 Best Social Media Management Tools
    Sample review: “Buffer is a great automation tool. Now part of Salesforce.com Marketing Cloud. 9: The 14 Best Marketing Automation Tools. #10: Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Automation, Salesforce.com] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Integrates with popular services like PayPal and Salesforce.com. 9: The 14 Best Marketing Automation Tools. #10: Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Automation, Salesforce.com] The 14 Best Personal Productivity Tools
    Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Task Automation Tools. Point, click, automate.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Automation, Salesforce.com] The 29 Best Social Media Monitoring Tools
    Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Showcase reviews: PR Daily (Automate). Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. PR Daily (Automate). 9: The 14 Best Marketing Automation Tools. #10:
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Automation, Salesforce.com] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Messages through other channels would have to be executed through marketing automation or CRM. account based marketing b2b marketing compiled data fuzzy logic machine learning marketing automation marketing dataYou may have noticed that I’m writing a little less about artificial intelligence than I had been.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Automation, Salesforce.com] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    The significant product improvements we’ve made in 2016 reflect how we’re helping businesses reimagine automation through data science,” said Vik Singh, CEO and co-founder of Infer. Infer also deepened its marketing automation integrations by launching predictive behavior scoring for Salesforce Pardot, with early adopters at PlanGrid, Social Tables and UserVoice. Salesforce, Pardot and others are among the trademarks of salesforce.com, inc.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Automation, Salesforce.com] 11 Free Sales Tools to Pump Up Your Pipeline
    If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. Used for: Automating your scheduling, booking meetings. As a salesperson, you only get so many minutes in the day. We all do, really.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Automation, Salesforce.com] 10 New Year’s Resolutions to Improve Customer Experience
    Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” Is it easy to create “Mutually Exclusive, Collectively Exhaustive (MECE) segments on buy-stage in my marketing automation tool? Automated – using Natural Language Processing and Machine Learning technology is rapidly. Automated content audits.
  • LEADSPACE  |  WEDNESDAY, JANUARY 4, 2017
    [Automation, Salesforce.com] Most Exciting Marketing Technologies to Adopt in 2017
    The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Automation, Salesforce.com] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. “ Rethink Marketing Automation ” is an example of a mid-funnel video.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Automation, Salesforce.com] 10 Most Popular B2B Lead Blog Posts of 2016
    To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Automation, Salesforce.com] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations. It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. customer journey management decision arbitration enterprise marketing management marketing automation marketing technologyMy previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [Automation, Salesforce.com] The Biggest Contributor to B2B Revenue
    Salesforce.com. When you’re calling from IBM or Salesforce.com, most of the people you reach will be familiar with – or at least think they are familiar with – your company. Once you have defined those critical success factors, then you can look to automation to scale success. In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less.
  • KAPOST  |  FRIDAY, OCTOBER 21, 2016
    [Automation, Salesforce.com] Listen Up Marketers: We Need Our Own Operating System
    Now, a typical marketing organization employs dozens of tools, from marketing automation, to web analytics, social media management…the list goes on and on. Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. Now the folks behind marketing automation would beg to differ. Can marketing automation make that claim?
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Automation, Salesforce.com] How To Create A Revenue Generating B2B Marketing Strategy
    To generate pipeline and scale your marketing programs you’ll need core marketing technologies such as a content management system (CMS) for your website, an email solution to nurture your leads, e.g. marketing automation platform, a CRM to track prospect and customer interactions, and an attribution solution to manage marketing performance. One of my favorite stories is from the early days of Salesforce.com. Strategy. It’s the justification for marketing spend.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 27, 2016
    [Automation, Salesforce.com] How to Run a Webinar: Have a Marketing Automation System in Place
    The next step is to consider using your marketing automation software to help you with the entire process. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. Marketing automation is used to manage the Invite, Registration, and Follow Up Processes. Automatically sync leads into your CRM system , such as Salesforce.com. Interested in a demonstration of our robust marketing automation tool?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Automation, Salesforce.com] Fast Growth Marketing: From 0 to 500,000 Users
    I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . We’ll do it as well, but I found that this helps sales and marketing get in sync of sales doing kind of the test bed of what works and then marketing finding ways to automate that to marketing automation.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Automation, Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Infer’s Predictive Ad Targeting Platform helps firms identify promising prospects and target them more effectively; it combines Infer Predictive Scoring with Infer Profile Management Platform and internal and external signals to create tailored audiences that automate workflows, strategies, and ad campaigns. Also new to the platform is a connector with Salesforce.com, which enables marketers to combine prospect data with Infer’s library of external signals to create customer profiles.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Automation, Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Infer’s Predictive Ad Targeting Platform helps firms identify promising prospects and target them more effectively; it combines the predictive scoring of Infer’s Profile Management Platform with internal and external signals to create tailored audiences that automate workflows, strategies, and ad campaigns. Also new to the platform is a connector with Salesforce.com, which enables marketers to combine prospect data with Infer’s library of external signals to create customer profiles.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Automation, Salesforce.com] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Here are 14 of the best marketing automation tools based on their popularity with reviewers.
  • LEAD LIAISON  |  TUESDAY, JULY 5, 2016
    [Automation, Salesforce.com] Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace
    Lead Liaison, a leader in sales and marketing automation software to the mid-market, announced an enhancement to its integration with Salesforce , now available on the Salesforce AppExchange , providing more opportunities for B2C companies and educational institutions to use automation to connect in entirely new ways. All of Lead Liaison’s functionality works with Person Accounts, including lead qualification, lead distribution, automation, tracking, content creation, and more.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Automation, Salesforce.com] YesPath Takes Its Own Route to Managing ABM Journeys
    Today, the core roles are most often filled by marketing automation, although there are emerging alternatives such as Customer Data Platforms and Journey Orchestration Engines. This is a primary difference from conventional marketing automation products, which deliver email and often other types of messages directly. These rules draw on behaviors of all individuals within the account, looking primarily at direct interactions with the company Web site, CRM, and marketing automation.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Automation, Salesforce.com] Top 5 Benefits of Marketing Automation for B2B Companies
    Opentopic blog >> salesforce.com When it comes to marketing, B2Bs face unique challenges. One solution to these and other problems, is marketing automation. What methods do you use to grow your customer base? What about developing those critical customer relationships? What about budget, and headcount? The 2016 State of Marketing Report surveyed over 400 B2B marketing leaders and identified the. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Automation, Salesforce.com] Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness
    Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing. Opentopic blog >> eweek.com The Pardot Engagement Studio lets B2B marketers build, visualize, test and measure buyers’ response to marketing campaigns.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Automation, Salesforce.com] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    For example, Salesforce might run an ad that directs to a salesforce.com domain. If you’re growing and investing in multiple marketing channels, keep using the conversion tracking from your marketing automation platform as a substitute for attribution. Marketing automation is still preferable because it’s digital channel agnostic -- they’re not just for Google products. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Automation, Salesforce.com] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Automation, Salesforce.com] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. If enterprises believe that they will always be served the right contacts, customers, and data, they will without a doubt move to the CRM solution that is the perfect unification of high quality data and sales force automation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Automation, Salesforce.com] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Some messages can be automated but most are assigned to human sales or service agents.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Automation, Salesforce.com] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. Predictive has helped us to establish a scalable process in which our sales team aggressively engages with specific high-potential buyer profiles, while we route lower priority profiles through automated nurture tracks.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Automation, Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
    There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. campaign management customer data platform customer journey management journey orchestration marketing automation marketing software martechAs I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Automation, Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. There aren’t many details available: in the announcement , MetaMind founder Richard Socher said Salesforce will use its technology to "automate and personalize customer support, marketing automation, and many other business processes."
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Automation, Salesforce.com] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done. Neither is the data from marketing automation.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Automation, Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work. In other words, journey orchestration makes it easier to coordinate customer treatments across multiple campaigns, which is one of the key problems with conventional marketing automation and interaction management approaches.**
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Automation, Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    The system will send message to the same person in multiple channels when possible and can run automated a/b creative tests to optimize results. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. account based marketing artificial intelligence machine learning marketing automation personas
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Automation, Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available. Note also that Salesforce.com is just two years older than Infusionsoft; by the time it had reached Infusionsoft's current age, its revenue was already $4 billion. Even if you count from Infusionsoft's first venture capital funding in 2007, Salesforce.com had $500 million revenue at the same age.
  • ANNUITAS  |  TUESDAY, MARCH 1, 2016
    [Automation, Salesforce.com] A Structured Approach to Demand Generation Analytics
    Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. The problem is that most marketing automation platforms focus at the lead/contact level, collecting every action and every step taken by an individual buyer. Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data.
  • BIZIBLE  |  MONDAY, FEBRUARY 29, 2016
    [Automation, Salesforce.com] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
    CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. The problem is that most marketing automation platforms focus at the lead/contact level, collecting every action and every step taken by an individual buyer. Demand gen marketers are a lot like hunter gatherers. A hunter gatherer’s basic job is to track and hunt for food.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Automation, Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Messages in other channels are generated by sending lists to marketing automation, CRM, retargeting, or other external systems. Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. The company is working on API integration with major marketing automation platforms, but currently uses its own tags to track response to emails sent by those systems. Account Based Marketing. Perhaps you’ve heard of it?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Automation, Salesforce.com] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Claritix tells me this has been quite sufficient for their initial clients, who have liked the fact that set-up is virtually all automated or handled by the vendor.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Automation, Salesforce.com] True Influence InsightBASE Simplifies Use of B2B Intent Data
    The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. b2b marketing intent data lead scoring marketing automation predictive analyticsIntent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Automation, Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., The system also has connectors to bring in data from Oracle Eloqua and Marketo , marketing automation, which will often include marketing programs and leads that never made it into Salesforce.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Automation, Salesforce.com] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    The "what" is pretty simple: it builds a large number of models in a fully automated fashion. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. If you’ve been around the predictive modeling industry for a while, you know that automated model development has been available in different forms for long time.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Automation, Salesforce.com] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Well, Marketing Applications is still a $200 million business, which makes it a major player in B2C marketing automation. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) Even more important, Teradata is one of very few firms offering enterprise-scale marketing automation for on-premise deployment: something many big companies still prefer. b2c marketing technology campaign management marketing automation martech teradat
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Automation, Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. This still takes some highly structured thinking – it’s far from writing an English language sentence – but is well within the capabilities of anyone likely to be in charge of operating a marketing automation or CRM system.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Automation, Salesforce.com] Why sales isn’t off the hook for generating referral leads
    Originally published on Salesforce.com. Referral automation software delivers what marketing promises: qualified leads. Referral automation also helps sales teams nurture existing clients, deepen client relationships, and gain even more referral introductions and qualified leads. For referral automation to help salespeople meet the exact prospects they want to meet, marketing needs to know what those “ideal customers” look like. .
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 23, 2015
    [Automation, Salesforce.com] Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?
    I’m looking at you, Salesforce.com. adtech data management platform dmp integrated marketing systems marketing automation marketing cloud marketing technology martechTeradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Automation, Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. People are doing it all different sorts of ways, and there are benefits to all of them,” said Patrick Chen, the director of marketing operations at Kahuna, a mobile marketing automation software company. “It Smart B2B salespeople and marketers have embraced this reality: Not every lead matters.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Automation, Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. People are doing it all different sorts of ways, and there are benefits to all of them,” said Patrick Chen, the director of marketing operations at Kahuna, a mobile marketing automation software company. “It Smart B2B salespeople and marketers have embraced this reality: Not every lead matters.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Automation, Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. People are doing it all different sorts of ways, and there are benefits to all of them,” said Patrick Chen, the director of marketing operations at Kahuna, a mobile marketing automation software company. “It Smart B2B salespeople and marketers have embraced this reality: Not every lead matters.
  • LEANDATA  |  TUESDAY, SEPTEMBER 29, 2015
    [Automation, Salesforce.com] Why Three Top Marketers Saw The Light About Account-Based Marketing
    Jon Miller, a co-founder of the Marketo marketing automation platform, pleaded guilty to his role in contributing to the B2B industry’s fixation on lead tracking. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Terminus is an advertising automation firm that focuses messaging on specific people inside a target account. He compares the awareness of ABM to where marketing automation stood in 2006 or 2007.
  • LEANDATA  |  TUESDAY, SEPTEMBER 29, 2015
    [Automation, Salesforce.com] Why Three Top Marketers Saw The Light About Account-Based Marketing
    Jon Miller, a co-founder of the Marketo marketing automation platform, pleaded guilty to his role in contributing to the B2B industry’s fixation on lead tracking. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Terminus is an advertising automation firm that focuses messaging on specific people inside a target account. He compares the awareness of ABM to where marketing automation stood in 2006 or 2007.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Automation, Salesforce.com] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Interactive content platforms help marketers create more engaging content, which gathers valuable prospect data and seamlessly flows it into marketing automation and analytics. You’re a tech-savvy marketer.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Automation, Salesforce.com] 10 Marketing Over Coffee Podcasts You Should Check Out
    As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share.
  • AMPLIFINITY  |  WEDNESDAY, JULY 22, 2015
    [Automation, Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
    But while referral automation programs are often thought of as the purview of the marketing department, the most effective referral programs also leverage the strong relationships that individual sales reps have with their customers. For Salesforce.com users, tracking referrals in Salesforce is easy! Demand Generation b2b Insights B2B Referral Marketing lead generation Referral automation software referral program software SaaS Sales Salesforce
  • MODERN MARKETING  |  MONDAY, JULY 20, 2015
    [Automation, Salesforce.com] How to Match Great Content to Your Sales Funnel
    For example, for RingLead, we often create top-of-funnel content around data quality, CRM implementation, marketing automation best practices, and even broader content, such as marketing and sales productivity tips. She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long.
  • AMPLIFINITY  |  FRIDAY, JULY 3, 2015
    [Automation, Salesforce.com] 6 referral-selling killers
    Originally published on June 29, on Salesforce.com/blog. To help his team organize and follow up on all the great leads, John is now researching referral automation platforms that integrate with Salesforce. That’s why we need referral automation software that helps remind reps to follow through, extend their relationships with customers, and ask for more referrals. A referral automation platform helps you set goals and track performance.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Automation, Salesforce.com] HubSpot & Salesforce Sign a Partnership Pact Through 2020
    I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product. Marketing Automation Analytics DailyThis is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers.
  • CONTENT STANDARD  |  THURSDAY, MAY 14, 2015
    [Automation, Salesforce.com] Inconvenient Content Marketing Truth: ROI Is Up to You
    ” Today, marketing management systems (Marketing Automation and CRM) can help predict future sales performance and business growth. Today, the biggest vote of confidence in revenue marketers comes with the rumor of a $60 billion dollar takeover of Salesforce.com. It turns out that integration of Marketing Automation and CRM was the breakthrough that allowed high-growth companies to cross over into the mainstream business world.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Automation, Salesforce.com] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. The quote refers to a question about how well marketing automation software met satisfaction and improved results, on a 1 to 5 scale. The real difference is an unusually small middle group, 29% rating marketing automation as “somewhat effective”.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Automation, Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists.
  • MODERN MARKETING  |  FRIDAY, APRIL 10, 2015
    [Automation, Salesforce.com] How to Achieve Clean Data in B2B Marketing
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Cleaning Data with Marketing Automation. Dirty data can easily enter your marketing automation system, for example, if you have a web form built in a marketing automation platform, leads will enter their information into that form.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Automation, Salesforce.com] What’s Behind the Resurgence for Account-Based Marketing
    As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. As recently posted on LinkedIn By Dan Ziman.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Automation, Salesforce.com] What’s Behind the Resurgence for Account-Based Marketing
    As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. As recently posted on LinkedIn By Dan Ziman.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Automation, Salesforce.com] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
    LeanData is also compatible with other marketing automation platforms. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Automation, Salesforce.com] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
    LeanData is also compatible with other marketing automation platforms. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Automation, Salesforce.com] MarTech Conference: Some Random Impressions and Interesting New Vendors
    A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Automation, Salesforce.com] Terminus Offers Targeted Display Ads for B2B
    For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. automated optimization. b2b display advertising b2b marketing marketing automation terminus
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Automation, Salesforce.com] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    And it measures engagement by analyzing visitor behaviors on the client’s own Web site, gathered through a tracking pixel, plus other data imported from marketing automation. Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. A real-time API can integrate with other CRM and marketing automation systems.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Automation, Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. autopilothq bislr customer data platform marketing apps marketing automation small business marketing software
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Automation, Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
    When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation. I have been to a lot of marketing events, on both sides of the booth.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Automation, Salesforce.com] 10 Excel Tricks Every Marketer Should Know
    They make long manual processes simple by automating them. Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. With that in mind, here are ten tricks to help you get more proficient at Excel.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Automation, Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
    I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. But what really distinguishes dbSignals are two features beyond the normal scope of marketing automation.
  • MODERN MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Automation, Salesforce.com] The State of Marketing Technology in Asia
    They also increasingly use the marketing technologies and platforms that can automate many of their processes, and engage customers and prospects efficiently and effectively at scale. Marketing automation is growing faster in Asia Pacific than anywhere else in the world, up 51% over the last 4 years. Salesforce.com or other CRM systems should be integrated with outbound messaging. Similarly, automation does not replace personalised follow up.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Automation, Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    Chris and Leo Merle, Act-On’s Program Manager, had a conversation about Chris’ success with marketing automation. Tell me why you decided to implement marketing automation, and what specific issues needed to be addressed. Marketing automation before sales automation. Certainly integration with salesforce.com was critical for us. But in many cases we felt that we first needed to implement the marketing automation platform and then move into the CRM integration.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Automation, Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
    The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. Caveats: although it doesn’t show up in this analysis, I do still see some interesting investment in marketing automation niches such as app marketing, distributed marketing, and agency systems. Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions.
  • MODERN MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Automation, Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    Atul: I’ve gone through many integration projects and worked with several different marketing automation systems. What are some of the biggest challenges marketers are facing with their marketing automation, and how does this integration address those challenges? As a result, marketing automation can no longer remain a simple solution. This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Automation, Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label. In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. There are several third-party networks that offer this sort of service, but I’m not aware of any other marketing automation vendor that has developed their own.
  • MODERN MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Automation, Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. What does it take to become a marketing automation expert? Whether you're a little bit geeky, a flowchart freak or just a fan of learning and sharing knowledge, you can rock your marketing automation programs with just a few key qualities.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Automation, Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. hushly lead identification marketing automation privacy prospect databases
  • LEANDATA  |  TUESDAY, NOVEMBER 11, 2014
    [Automation, Salesforce.com] The New State of Account-Based Marketing
    One theory has to do with the flurry of adoption for marketing automation platforms , which are being seamlessly integrated into sales force automation systems like Salesforce.com, Microsoft Dynamics, or Oracle CRM. Account based marketing (ABM) evolved in the 1990’s as an alternative to mass marketing to help marketers and sales people concentrate on penetrating the accounts which best fit your business’ focus.
  • LEANDATA  |  TUESDAY, NOVEMBER 11, 2014
    [Automation, Salesforce.com] The New State of Account-Based Marketing
    One theory has to do with the flurry of adoption for marketing automation platforms , which are being seamlessly integrated into sales force automation systems like Salesforce.com, Microsoft Dynamics, or Oracle CRM. Account based marketing (ABM) evolved in the 1990’s as an alternative to mass marketing to help marketers and sales people concentrate on penetrating the accounts which best fit your business’ focus.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Automation, Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
    million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Automation, Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. For that matter, why are we the fastest-growing marketing automation company? Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Automation, Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. For that matter, why are we the fastest-growing marketing automation company? Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Automation, Salesforce.com] Research Report: Lead Gen Not as Easy as Marketers Think
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Yes, marketing technologies – and marketing automation in particular – make it easier than ever for companies to generate campaigns and leads.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Automation, Salesforce.com] Dreamforce 2014: Process Is More Important Than Analytics
    photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. The most impressive demonstrations were operational processes such as remote order-taking and customer support, which are far removed from traditional sales automation.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Automation, Salesforce.com] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. Similarly, IT resellers need to move to a recurring revenue model and offer services on the software most in demand today -- inbound marketing and marketing automation software. This post originally appeared on the Insiders section of Inbound Hub.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Automation, Salesforce.com] The Problem with Account-based Marketing
    Consider myself as an example of an “engaged” individual in your marketing automation system. We are the window shoppers, the tire kickers, and there is no easy way to identify us in most marketing automation platforms since our titles are probably in the sweet spot and our activity-based scoring is through the roof. The problem though is that most (if not all) marketing automation platforms don’t offer that sort of visibility into account-based activity.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 29, 2014
    [Automation, Salesforce.com] Content Performance: Why Return on Information Matters More Than ROI
    A lot of businesses already use solutions like Marketo and HubSpot to automate marketing. Another reason we use Marketo is because it seamlessly feeds intel into Salesforce.com and updates our sales team on which leads took action over the past week. As new business is won, marketers can access lead files through Salesforce.com and begin to see trends in customer behavior.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Automation, Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.
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