TrustRadius Marketing

JANUARY 15, 2020

Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you. The list includes all of their must-haves and a few nice-to-haves for a new email marketing or marketing automation system. How an RFI helps.

RFI 52

RFI Marketing Automation Services Template Work Management 52

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 112

Marketing Automation Services Marketing Management Vendors Marketing Automation 112

Martech

JANUARY 21, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Narrow your list down to those vendors that meet your criteria. Does the tool provide summary and/or detailed views of account data and insights?

Account Based Marketing 108

Account Based Marketing Marketing Automation Services Marketing Management Vendors 108

Martech

FEBRUARY 2, 2023

Finally, decide whether or not you need to engage in a formal RFI/RFP process. CDPs, marketing automation platforms, CRMs, DSPs, DAMs)? Submit a list of the requirements you’ve identified to each potential partner and set a timeframe for them to reply. This is an individual preference. What is involved in the set-up?

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

Martech

JULY 29, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Narrow your list down to those vendors that meet your criteria. Questions to ask at the demo. Does the tool measure account engagement?

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

B2B Marketing Directions

JULY 9, 2022

Part IV (Chapters 10-12) - Chapters 10 and 11 discuss how selection teams can interact effectively with prospective vendors, including how to create RFI's/RFP's/RFQ's that actually work and how to respond to vendor questions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52