Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. The post Creating an RFP for Marketing Automation?

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

SEPTEMBER 14, 2017

Video is a channel that allows our sales team to personalize their outreach in powerful ways, and to put a face to what otherwise could feel like a cold outreach or sales process. For an inside sales team, how could creating personalized videos during SDR outreach or during a long sales process not have an ROI?

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Vidyard

JULY 27, 2022

Check out this 30-second video I made for you on how companies like IMPACT are using personalized video in the sales process to humanize the buying experience for prospects. Purpose At IMPACT we use this tactic in a variety of ways from following up on discussions to introducing ourselves to clients during the onboarding process.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MARCH 13, 2019

The process of integration varies between companies but there are many common themes that arise when it’s time for an organization to bring its video strategy to scale. The team at Gordian begins every video project big or small with a detailed creative brief and brainstorm session before they begin the film process.

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Vidyard

JANUARY 6, 2022

As the sales process becomes more human, your team’s tools to do their jobs effectively also become more human-centric. Gong Gong is an enterprise tool that allows you to monitor customer interactions, simplifying the process with alerts for risks and opportunities so that you can spend your time where it will make the biggest impact.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

MAY 21, 2021

The Best Kind of CTA If Your Video Is on YouTube If a viewer is watching your video on YouTube, the ask is simple—include a customized link to a landing page on your website that is dedicated to getting that viewer the supplemental information they’re looking for and, consequentially, into your sales process.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

MARCH 5, 2021

If you’re looking for a useful tool to help you navigate the process of figuring out your needs, consider the acronym MPOT, which we’ll cover in more detail below. Automated transcriptions. What does the implementation and onboarding process look like from the vendor? A Tool to Help You. M is for Manage. Book a Call.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

MARCH 1, 2018

Our typical eBook process is probably very similar to yours. You’re then able to automate all this and pass it directly into your marketing automation platform (MAP) and CRM so you’re effectively building a history of that lead’s viewership behaviour. Downloads Are Only a Fraction of the Picture.

Video Marketing 93

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 93

Vidyard

JULY 7, 2016

To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. Let’s dive in: How have you seen the marketing automation landscape evolve since you started working in Client Services? What’s one aspect of marketing automation that companies are missing out on?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

MARCH 1, 2018

Downloads Are Only a Fraction of the Picture Our typical eBook process is probably very similar to yours. You’re then able to automate all this and pass it directly into your marketing automation platform (MAP) and CRM so you’re effectively building a history of that lead’s viewership behaviour.

Video Marketing 94

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 94

Vidyard

NOVEMBER 28, 2018

Theta Lake: Enhance video ROIs by streamlining compliance review process through automated risk detection, AI-assisted workflow, and compliant archiving. Cognism: Help sales teams reach over 400M business professionals with custom personas, campaigns, sales sequences, and personal video messaging with Prospector.

Video Marketing 65

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 65

Vidyard

NOVEMBER 28, 2018

Theta Lake: Enhance video ROIs by streamlining compliance review process through automated risk detection, AI-assisted workflow, and compliant archiving. Cognism: Help sales teams reach over 400M business professionals with custom personas, campaigns, sales sequences, and personal video messaging with Prospector.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

Vidyard

SEPTEMBER 19, 2018

Spoiler alert: this includes your marketing automation platform (MAP). The upside of using custom attributes is it’s scalable and completely automated, leaving more time for other important tasks. You can tag your players in custom and creative ways, giving you the flexibility to easily search and sort your content.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

MAY 23, 2017

Two Top Ways to Track Video Consumption in Your Sales Process. When you use a tool like Vidyard, you’re actually able to automate all this and then pass this information into your marketing automation platform and CRM so that you’re effectively building a history of that lead’s viewership behavior.

Video Marketing 80

Video Marketing Analytics Marketing Automation Services Webinar Metrics 80

Vidyard

MARCH 1, 2018

Downloads Are Only a Fraction of the Picture Our typical eBook process is probably very similar to yours. You’re then able to automate all this and pass it directly into your marketing automation platform (MAP) and CRM so you’re effectively building a history of that lead’s viewership behaviour.

Video Marketing 65

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 65

Vidyard

MARCH 22, 2017

Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Most sales teams exist with a certain amount of automation. Why Efficiency Matters.

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Vidyard

DECEMBER 10, 2019

The team launched a YouTube channel called Lucid Thoughts , which is dedicated to breaking down complex and otherwise hairy topics—like the differences between natural language understanding and natural language processing in a fun, approachable way. It’s a whole-funnel approach. The result? Results!

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

APRIL 10, 2019

Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch. Top sales acceleration platforms now deliver scalable video prospecting capabilities to help sales professionals book more meetings and humanize the sales process.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

MAY 10, 2018

As an expert on marketing automation and a self-described “salesperson trapped in a marketer’s body” (she spent a decade building the marketing automation space as a sales leader at Eloqua) she’s uniquely qualified to comment on how to make the best use of the seemingly boundless sales tools at your disposal.

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Vidyard

JANUARY 6, 2014

There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. Be sure to tailor your videos to all stages of the buying process and personalize the content for decision makers in your industry.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

JUNE 3, 2013

When it comes to marketing automation, social selling and delivering sales and marketing ROI Jill Rowley is a true expert and thought leader. When you combine Jill’s expert understanding of marketing automation with sales you get a powerful combination.

ROI 51

ROI Video Marketing Thought Leadership Lead Scoring 51

Vidyard

AUGUST 2, 2017

As automation takes over more and more of the buying process, salespeople that use tools like personalized video , advanced sales analytics, and social engagement tools are seeing up to 300% lifts in positive responses, and meeting cancellation rates drop by up to 10%.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Vidyard

DECEMBER 27, 2017

The more administrative tasks you can hand off to automation, the better. You should also take advantage of every automated insight. Did you know that 70 percent of B2B buyers watch a video sometime during their buying process? Spend your time like it’s your money (because it is).

Sales Qualified Leads 78

Sales Qualified Leads Outreach Cold Calling High Quality Lead 78

Vidyard

MARCH 15, 2021

And Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content. Or, for return visitors, you can automatically personalize the videos if your marketing automation system recognizes them based on their cookies and email address. ABM and Sales Running an ABM program?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

MAY 21, 2021

The Best Kind of CTA If Your Video Is on YouTube If a viewer is watching your video on YouTube, the ask is simple—include a customized link to a landing page on your website that is dedicated to getting that viewer the supplemental information they’re looking for and, consequentially, into your sales process.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

SEPTEMBER 3, 2014

It’s only as you start to streamline your video marketing process that you really begin to adopt best practices, so – in the interest of helping you out – we’ve started a new bi-weekly series to showcase some small things you can do that’ll make a huge difference. C’maaaan!)

Practices 50

Practices Video Marketing Marketing Automation Services Best Practices 50

Vidyard

APRIL 10, 2019

Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch. Top sales acceleration platforms now deliver scalable video prospecting capabilities to help sales professionals book more meetings and humanize the sales process.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Vidyard

JULY 16, 2014

On the topic of marketing automation platforms, the possibilities and growth trajectory for the industry seem endless. However, even though we’re seeing early adopters beginning to optimize their MAP and processes, many marketers are still in limbo.

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Contacts Video Marketing 50

Vidyard

JUNE 20, 2017

Try replacing automated text-based “thank you” notes with personalized videos. Had I had access to video, the process likely would’ve been a lot less painful. Video engages you in the process of solving your problem. It can also be used for positive outreach! Video brings the best of your team forward.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

JANUARY 11, 2016

In fact, we are in the process of building a video room in our offices in order to spend the resources and time needed to build out our video library. We love our marketing automation lead scoring and our predictive scoring. Our marketing automation platform measures engagement across our website. Get the Guide. Get the Guide.

Video Marketing 50

Video Marketing Product Lead Scoring Lead Ranking 50

Vidyard

MARCH 5, 2021

A Tool to Help You If you’re looking for a useful tool to help you navigate the process of figuring out your needs, consider the acronym MPOT, which we’ll cover in more detail below. What does the implementation and onboarding process look like from the vendor? How will the vendor support you once you’re live?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

APRIL 7, 2017

Vero frequently reaches out to HR professionals and hiring teams to chat about how they can help them streamline their processes, saving time and cutting hiring costs (all while improving their application experience for job seekers). Check out these three examples of our own sales reps using ViewedIt in their sales process.

Video Marketing 63

Video Marketing Ideal Customer Profiles Marketing Automation Services Paid Search Agency 63

Vidyard

MARCH 21, 2018

We’re striving towards making this a self-serve, efficient process for our customers where they will be able to manage data requests directly from their Vidyard account, on our platform. Releasing API’s to help automate & fulfill data requests from individuals.

Work Management 87

Work Management Vendors Privacy API 87

Vidyard

JANUARY 17, 2017

The setup process is super quick too, as illustrated by this hilarious video: Owler Used for: Gathering details on executive structure for private companies. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. Calendly Used for: Automating your scheduling, booking meetings.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

MARCH 8, 2016

Video will move from a generic, one-size-fits-all approach to personalized content synced with marketing automation. Video will expand from a marketing-focused medium to a sales tool to personalize the sales process. (Click to tweet!). Click to tweet!). Click to tweet!).

Top of Funnel 50

Top of Funnel Planning Video Marketing Advertising Mediums 50

Vidyard

MAY 5, 2016

That is changing as vendors get stronger and technology simplifies processes. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales. Aragon predicts that by the end of 2018, editing a video will be as easy as editing a text document.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50