Lattice
MARCH 22, 2016
However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation.
Lattice
MARCH 21, 2016
However, as the marketing technology stack has evolved, companies are now able to automate and scale ABM beyond their top 50 accounts to their top 500, top 5,000 and even millions of accounts. After you’ve done that, they highlight several pieces of the martech stack that you can put into place: Marketing automation.
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Lattice
AUGUST 9, 2016
During a recent webinar Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to ABE, and highlighted the three key steps companies should include in their ABE process: The first step in ABE is identifying the ‘Who.’
Lattice
NOVEMBER 18, 2015
It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. You can pull the trigger sooner on your ideas. How Predictive Marketing Works.
Lattice
OCTOBER 5, 2016
For 90% of our deployments, these “external signals” are much better predictors than signals derived from CRM or Marketing automation alone. We monitor every model in production at every customer through a set of automated tests. Each of these signals is fed into predictions of future purchases.
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