KoMarketing Associates

AUGUST 6, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

AUGUST 23, 2018

Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. The first step is a true understanding of how closely tied these three tactics (marketing automation, personalization, and delivering a great customer experience) are.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

SEPTEMBER 28, 2021

Interestingly, many intend on automating some of their efforts in the near future. Optimizing Marketing Automation for Success. Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

JULY 14, 2016

Once your decision for what automated social media platform to use is done, it’s time to move onto the research and monitoring aspects. This is a great aggregator tool for mention tracking, which saves time and makes the process simpler. What automation tools do you use for B2B social media marketing? Final Thoughts.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? . Typically, that figure is less than 1%.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JANUARY 19, 2022

B2B cybermarketers are unique in that each organization can have a completely different sales cycle, approval process, team structure, and much more. Marketing Automation Platforms Like Marketo and Pardot. From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JANUARY 30, 2020

In the future, 69% of marketers said they would consider automating more elements of their lead generation process. This is all despite the fact that the majority of marketers (64%) stated that they have a specific plan for generating leads from social media in place.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

SEPTEMBER 22, 2021

Optimizing Marketing Automation. From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”. Delivering personalized content could be made easier via marketing automation, as explored here. Making Content Marketing Convert.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

JULY 26, 2018

It’s essential to provide content that meets the needs of searchers, no matter what phase of the buying process they are in. For B2B, this is especially important because the sales process is typically much longer than B2C.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

DECEMBER 5, 2017

This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

NOVEMBER 1, 2017

As marketers and their strategies become more mature, they are seeing better results in terms of everything from automation to data-driven marketing. Thirty-eight percent are investing in all areas of digital maturity, such as structure, people, processes, and tools. This is compared to 28 percent in 2016.

Marketing Report 120

Marketing Report Marketing & Strategy Conference Tactics 120

KoMarketing Associates

NOVEMBER 20, 2018

Automated Rules. Another old school tool that advertisers are thankful for are Automated Rules. With Automated Rules, advertisers can take some of the manual work out of the process. This results in a seamless process that removes the manual side of the creating a report. The New Google Ads Interface.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

SEPTEMBER 12, 2017

Why do marketers appear to be slow to automate data capture? From the results yielded by our recent survey, we’re seeing that the lag in automating data capture is due to a lack of tools, resourcing and capabilities, which the vast majority (89 percent) listed as the main reason for delayed follow ups.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

JULY 17, 2017

The Marketing Tech Buying Process: A Look at How Companies Purchase Technology Today” report from Target Marketing and IBM discovered that CMOs spend 3.2 The majority of CMOs are investing in email (53 percent), followed by CRM (47 percent), social media marketing (39 percent) and marketing automation (38 percent).

Purchase 120

Purchase Marketing Report Paid Search Agency Marketing Automation Services 120

KoMarketing Associates

DECEMBER 11, 2018

These text-based lines of communication will affect how companies answer and respond to support requests, sales inquiries, and even the contract canceling process. Along with offering customer service and support through bots and chat, it seems natural to also extend the order and sales process to these AI-supported systems as well.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

FEBRUARY 28, 2017

Surveyors note that “[Validating contact data] has also become a very popular automated process that is easily integrated into online contact forms.”. Poor Data Quality Impacts B2B Lead Generation.

Customer Surveys 120

Customer Surveys Marketing Budget Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 2, 2019

To do that, my advice is to invest in an automated solution! Since you can now automate tasks that are sucking up loads of time, a million rows in your Excel sheet isn’t something to brag about, it’s something to streamline! Automate the consolidation of data to focus on the stuff that matters. Let me explain.

Lead Ranking 120

Lead Ranking Tactics ROAS Effectiveness 120

KoMarketing Associates

SEPTEMBER 10, 2012

Relevant content can take marketing automation process to the next level, and it can also help sales and account managers build better relationships with prospects and customers. Content and Marketing Automation. Make sure you build value-add emails into a part of the sales and customer relationship processes.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 9, 2017

If your marketing team is using a marketing automation system, they already have the skills needed to incorporate and manage a personalization solution and strategy.”. Marketers are also leveraging marketing automation platforms and CRM solutions. Which tools are helping marketers with personalization the most?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

JULY 28, 2016

Yet earning trust is a process gained through consistent user engagement; think about any relationship you’ve ever had. Today, the process of link building (or rather earning links) has more structure and rules; dubbing that quality is better than quantity. All SEO Can Be Automated. Indexing is another reason. Not exactly.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

FEBRUARY 2, 2016

Here are three important steps in the process. While there are marketing platforms and mechanisms that help automate portions of the process, they all require configuration and work behind the scenes to ensure proper connectivity. Documented process for following form submission information to sales communications.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

MARCH 30, 2017

Increased Website Traffic: Sharing content on social should be a part of your content distribution process – not just to give your brand a chance to gain exposure, but to drive clicks back to your website. What tools can I use to automate my social media marketing? Derek Edmond covers the full details in this recent article.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. This report continues to look at how these specific B2B sectors are leveraging social media for research, marketing, and business decision making in the buying process. The Definitive Guide to Marketing Automation. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

DECEMBER 8, 2015

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. Additionally, 80 percent of them consider product videos to be important in the purchasing process. Buyers need thorough contact information to make informed purchasing decisions.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

NOVEMBER 10, 2015

HOW COULD MARKETERS START BRINGING THE VIDEO CREATION PROCESS IN-HOUSE? The cost of using outside experts now makes creating these videos an affordable process. Many are tied into marketing automation that can help with video distribution, analytics and hosting. People know there’s always room for improvement.

Video Marketing 120

Video Marketing Planning Content Marketing Marketing & Strategy 120

KoMarketing Associates

JANUARY 17, 2019

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We’ve got the email part of marketing automation down. Which seems appropriate, given the state of marketing automation in 2019. Marketing has become a data wonk’s job.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

MARCH 22, 2018

DSA is a great type of campaign to conduct market research during the discovery phase, which helps accelerate the process of campaign implementation. If you’re having difficulties identifying keyword targets in a niche market, you could let the search engine do the work for you, instead of conducting time-intensive keyword research.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MARCH 23, 2016

With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Most standard reports within Google Analytics will allow you to analyze larger data sets due to the simplicity of the reports and low processing power used by Google. Direct Channel Attribution.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Marketing Automation: Marketo , Pardot , Act-On. For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

OCTOBER 30, 2018

Marketing Automation is a Content Machine. Marketing automation. Basically, marketing automation brings in the machine-like discipline content marketing has always needed. Which may be why setting up a comprehensive marketing automation program can be so involved. You can’t avoid any of this with marketing automation.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

MARCH 1, 2018

Only 5% of sites are removed per year and like nearly everything Google does, it’s an automated process. The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

JULY 12, 2016

This is to solve major process, data, and automation issues. This is why having an end goal is important, but creating a process or framework to get there is [also] important. In more mature organizations, however, the challenges begin to be more specific and it becomes clear what needs to be done to get to that next plateau.

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

MARCH 10, 2016

Will I read and process each email, and the legions that will assuredly follow? It’s sad because I waste a good chunk of time hitting the delete key, or going through the unsubscribe process (a particular annoyance in instances where I never truly subscribed). A “light” day in email marketing so far. My inbox isn’t alone.

Work Management 120

Work Management Marketing Management Marketing Automation Services Email Marketing 120

KoMarketing Associates

SEPTEMBER 14, 2013

In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey. The buying process is not only much more self-directed, but influence has fundamentally changed from just 5 years ago. Thank you Mike, for your time and collaboration in developing this interview!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

SEPTEMBER 12, 2016

Tools like Socedo can help you automate that process by searching keywords and syncing with your marketing software. Searching Twitter bios for job titles, interests and other factors can help you identify a core target audience. They Fit Your Buyer Persona.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

KoMarketing Associates

OCTOBER 20, 2013

57% B2B buyers process before contacting a salesperson. Marketing Automation Essentials for Small Businesses #mpb2b [link]. Nice set of challenges and actions for setting up a CRM / marketing automation program via @wowjim #mpb2b pic.twitter.com/emMuATayWs. — Mitzi Thomas (@MitziThomas) October 10, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120