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Email Marketing vs. Marketing Automation

eTrigue

So while email marketing is powerful, it could use a boost of automation. Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results. In the end, the gains are worth it.

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Marketing Automation Apprehension

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Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish.

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The Need for a Demand Center

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The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices. Schedule a meeting with Kristin Carey.

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7 Ways Marketing Can Empower Sales

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How marketing automation can empower sales, accelerate the sales process and drive more sales. Faced with more decision makers, influencers, and gatekeepers, sales teams need all the help they can muster to target and prioritize prospects, and reach them with. The post 7 Ways Marketing Can Empower Sales appeared first on eTrigue.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Thankfully, certain tools have come to the rescue of our cramped fingers … ergonomic wrist pads, laptop risers, and oh, marketing automation. Marketing automation presents the single easiest solution to the burdensome effect email can have on a marketer’s time. Digital experiences are the same. Keep it light.