Crimson Marketing

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How Marketing Automation Handicaps Demand Generation

Crimson Marketing

Marketing automation undoubtedly has significant value in demand generation growth. For your marketing automation to be successful, your people, operations, and systems must be aligned. Ask yourself who exactly is driving this process. In other words, you are not using your marketing automation system to its full capacity.

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Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies.

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Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization.

Marketo 100
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Why Marketing Should Have a Quota

Crimson Marketing

To develop that relationship, Marketing needs a process in place to score leads. Tracking Revenue Goals with Marketing Automation. In fact, most companies that use marketing automation use it as a basic email distribution system. We like to think of it as “introducing an opportunity to Sales.”

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Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100
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Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

With a deluge of messages and media in the landscape today, however, the process is more complex. Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale.

CMO 100
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Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]

Crimson Marketing

Host Analytics provides Enterprise Performance Management software in a software-as-a-service model to help companies automate key financial processes like planning and budgeting, financial consolidation, reporting, and analytics.