Cintell

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI.

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Why Personas Fail

Cintell

In reality, organizations are struggling to realize value from buyer personas as they relate to a complex sales and marketing process. What’s worse, without refreshing personas on an ongoing basis, you may miss critical new influencers that emerge in the buying process. Why is this the case? Personas fail: 1.

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Should your B2B Marketing Plan Include Company Personas?

Cintell

This enables us to understand, segment and target the marketing and sales process far more precisely to the organizations’ needs. The sales process has evolved into a truly collaborative interaction where both seller and buyer come to the table equipped with information. What are the benefits of company personas?

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