Anything Goes Marketing

APRIL 5, 2009

A key part of “doing more with less” is automating your email marketing campaigns. With some marketing automation platforms, you can automatically check to see if the contact is a new one to your database after they have filled out a form. One item often overlooked is automating the entire event registration and follow up process.

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Anything Goes Marketing

APRIL 7, 2010

In today’s B2B purchase process, the marketer is no longer in charge. What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. For more information on this topic, see: What’s the [Email] Frequency Kenneth?

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Anything Goes Marketing

NOVEMBER 16, 2008

Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. In this way, you can reuse your marketing materials as much as possible.

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Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. In the lead management process, the defence represents anything that is preventing the offence from scoring touchdowns.

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Anything Goes Marketing

DECEMBER 21, 2009

The key to sending relevant communication is to automate the process. If you have an automated program in place, look at ways that it can be adjusted to get an even higher response. Consider using data tools that are included in your marketing automation system to clean up your data.

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Anything Goes Marketing

NOVEMBER 15, 2009

Marketing automation experience will be key. jocebrown : It's the people and process not the technology that is stalling sophisticated nurturing and scoring - Laura Ramos #EE09 lauraramos : #EE09: Omniture organization looks like: Audience Program Mgmt, Offer Development, Channel Execution, and Marketing Operations supports all.

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Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Why do we see other organizations that have the technology in place for automated lead nurturing under perform ?

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Anything Goes Marketing

MARCH 9, 2008

Automating email using RSS feeds. Let's take this a step further with automation. If you regularly post content to your RSS feeds, you could potentially create an automated program that would send an email newsletter (Blogletter or RSSletter) automatically on the date that you defined.

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Anything Goes Marketing

JULY 4, 2010

It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process.

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Anything Goes Marketing

JULY 18, 2007

Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. What you need to do is to automate this process so that you can easily send out direct mail pieces in a "just in time" format. You may even want to restrict who is sent a direct mail piece.

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Anything Goes Marketing

JANUARY 27, 2008

This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

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Anything Goes Marketing

AUGUST 19, 2006

If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes. It's also significant to note that the study has found that behavioural targetting has led to a higher success rate. E-marketing keeps changing - make sure you're not left behind! Seems a bit high.

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Anything Goes Marketing

MAY 26, 2007

In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process. There are systems that automate this process though.

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Anything Goes Marketing

MARCH 18, 2007

That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. This type of lead qualification of course requires a way to track this information, process it and provide reports etc. Is it automated?

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Anything Goes Marketing

SEPTEMBER 8, 2008

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" PPPS: This concept can go beyond newsletters and be used for your automated lead nurturing efforts or in an attempt to re-engage email subscribers that are unresponsive.

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Anything Goes Marketing

SEPTEMBER 28, 2006

I've also seen others use search queries as part of an automated lead qualification process. For example, why not send an email to those people that came to your site based on a certain keyword but maybe didn't download a certain white paper and/or complete their sales order?

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Anything Goes Marketing

MARCH 7, 2007

The more automated it is, the better and the more you will get out of your efforts. Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way. From my experience, lead nurturing needs to be easy to setup for it to work and you need to get buy in from all levels.

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Anything Goes Marketing

MAY 17, 2009

Process drives productivity - start with process then implement technology. amyblack : # sds09 how do you increase adoption? Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. .

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Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to highlight some of the interesting trends I'm seeing in marketing automation - specifically the autoresponder email and how you can take advantage of this often neglected marketing gem. In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process.

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