Ambal's Amusings
APRIL 14, 2010
2010 will be an interesting year for B2B marketers, as a number of trends coalesce to fundamentally change the way we interact with buyers and engage them in a buying process. Marketing Automation and B2B Marketing Predictions for 2010. As a marketer preparing for this coming shift, there are a few key things you can do.
Ambal's Amusings
MAY 10, 2010
" Marketers will focus on creating sales-ready leads with marketing automation and inbound marketing as part of their demand generation process. This switch to demand generation will happen because of the growing adoption of marketing automation and focus on content marketing. Maria Pergolino.
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Ambal's Amusings
MAY 30, 2012
solution that automates the tedious tasks (search, organizing, and publishing) while giving you complete, centralized control of the human tasks (evaluation, contextualizing, and approval). About Curata. Curata is a content curation. tool and content curation is all about how to market content. and original content.
Ambal's Amusings
MAY 12, 2010
In 2010, organizations will increasingly deploy marketing automation tools. Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation.
Ambal's Amusings
APRIL 21, 2010
The pace of adoption of marketing automation will quicken, but most B2B adopters will struggle with its effective use. While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you. Galen De Young's Marketing Action for 2010.
Ambal's Amusings
DECEMBER 17, 2009
Mapping Content to the Buying Process - Slidecast. The speed of change requires that marketers keep their content development process fluid over time. Plan your editorial calendar to cover the buying process, but develop it incrementally, adjusting as needed to match your buyers’ shifting perceptions and priorities.
Ambal's Amusings
MARCH 18, 2010
The Ultimate Guide to Salesforce Automation Campaign from InsideCRM.com. The Ultimate Guide to Salesforce Automation Campaign from InsideCRM.com: This was a campaign my company ran which was extremely successful. The Ultimate Guide to Salesforce Automation Campaign is a perfect example. So, what can the average marketer do?
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