• BIZNOLOGY  |  FRIDAY, JANUARY 19, 2018
    [Automation, Process] The 10 most fascinating people in B2B marketing in 2017
    Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Quotable quote: “Process is everything.” Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious!
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Automation, Process] 6 KPIs For Content Marketing
    Take the concept of conversions a step further with this feature in a marketing automation platform to see how many new leads your premium content generated. Instead of using anonymous data like Google Analytics does, a marketing automation program should be able to show you the number of “new names” your content generated versus names that might have already existed in your database. I’d love to hear about your process and measurements in the comments.
  • VIDYARD  |  THURSDAY, JANUARY 18, 2018
    [Automation, Process] Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors
    The combination of robust video data with a strong marketing automation platform brings customer intelligence to a whole new level of opportunity and goodness. A decade ago video production used to require studios/large cameras, processing suites, and full production efforts to shoot one video. Take a look at the top features marketers said they needed to have in their video marketing process.
  • SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Automation, Process] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email. You know: the automated email that gets sent after you confirm your subscription. . That means more than half – 60%, to be exact – were using the plain text approach for their automated welcome emails to newsletter subscribers. .
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Automation, Process] 4 Ways a Knowledge Management System Helps Align Your Strategy
    Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? ” The question now, if marketing and advertising are the essential elements to generate sales and profiles, how is the process managed and executed when it comes to large-scale businesses? These systems ensure smooth organizational processes and provide value for its employees. Marketing Automation b2b
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Automation, Process] Interview with Moni Oloyede
    She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I’ve learned through over my 10 years of experience in digital marketing and the Martech space, that campaigns and tactics without process and procedures are destine to fail.
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 18, 2018
    [Automation, Process] Your Best Demand Generation Practices for 2018
    Automate and Centralize. Marketing automation platforms have made processes in the middle of the sales funnel far more efficient than ever before. Over half of all B2B firms are now using automation to nurture leads and, believe it or not, create more personalized content. The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies.
  • TERMINUS  |  WEDNESDAY, JANUARY 17, 2018
    [Automation, Process] #OneTeam: The Terminus Account-Based Marketing Story
    ” and do a fist bump and feel really great, and not have a process underlying it. Getting into martech and selling marketing automation prior to joining Terminus, my goal coming in was to align sales and marketing in our channel team. “Shot of tequila? Shot of tequila.” ” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Automation, Process] Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy
    Language translation is the final frontier in marketing automation and personalization. Many other aspects of marketing have been digitized and automated, which has made reaching diverse audiences across the globe easier, cheaper and more scalable. But unless marketing content translation and cultural adaptation are also automated, they risk slowing down campaign roll-outs and hindering sales.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Automation, Process] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. This is where we see automated processes in manufacturing and self-driving cars; the robots are there to optimize processes and make things more efficient.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Automation, Process] Only B2B - Untitled Article
    Simplifying the marketing processes, Channel Content Syndication helps enhance the overall experience within the channel and, in some cases, used as a tool to generate leads for partners. Utilizing a hybrid of syndication, marketing automation, email deployment and web analytics to help organizations to reach their specific channel goals, vendors provide channel content syndication. The websites that do not use automated RSS feeds are good examples of quality syndicators.
  • LEADSPACE  |  WEDNESDAY, JANUARY 17, 2018
    [Automation, Process] Why You Don’t Really Need to Break Down Your Data Silos
    Try getting Sales to ditch their CRM, or convincing Marketing they don’t need their Marketing Automation Platform anymore. Artificial Intelligence (AI) is a particularly powerful enabler for this, due to its ability to process and — more importantly from a practical perspective — translate such vast quantities of raw data into useful intelligence. Data Silos have become the “s-word” of B2B marketing for two reasons. First and foremost, because they’re a genuine problem.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Automation, Process] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR. ” The thing is, that’s great for attracting visitors, but there’s more that has to be done and there’s more that can be done to enhance that entire process.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Automation, Process] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    Nonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Also a part of marketing automation, omni-channel fundraising allows nonprofits to reach audiences across multiple channels, both online and offline.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Automation, Process] Interview with Cory Munchbach
    In working with our customers, for example, the technology purchase itself is arguably the smallest decision that the customer needs to make; much more meaningful choices about how to hire and organize for the capabilities of the new tool and what processes need to either change or be created to support the tool to full capacity are really what interest me. The broader lens into the company and its people and process is where the compelling discussions around martech really happen.
  • BIZNOLOGY  |  THURSDAY, JANUARY 11, 2018
    [Automation, Process] Integrating and automating email marketing and your website
    By integrating them with one another and automating processes between them. You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. But while I wouldn’t want to be, say, a factory worker where robots are already replacing humans on the assembly line, marketers are safe (for the moment) because marketing automation is designed to allow us to do more in less time.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Automation, Process] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . The prerequisite for this deeply personalized targeting is a marketing automation tool that can capture data from a wide range of sources and crunch it all into cohesive profiles.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 10, 2018
    [Automation, Process] Leads are Hard 
    Marketers today receive lists of “leads” from content aggregators, web forms and hand raisers who score enough points in marketing automation to apparently warrant attention. I can’t predict what the process will look like 20-years from now. A Story From Yesteryear About Reader Service (aka Bingo) Cards.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 10, 2018
    [Automation, Process] 3 Simple Tools for Hiring Great Content Creators in Less Time
    I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease. The time-consuming component of the hiring process is vetting and interviewing the applicants. The average interview process in the United States runs 23.8 interview process = 23.8 And that’s where online tools can help speed up the process and help you find quality content creators to implement your content marketing strategy.
  • VIDYARD  |  TUESDAY, JANUARY 9, 2018
    [Automation, Process] Video Strategy: The Awareness, Interest, and Decision.
    Users do not as commonly process several minute long videos at internet browsing speeds. – Add scoring to this videos in your Marketing automation platforms, use your Integration to your advantage and use video engagement in your sales process. Creating video is not an easy task, one of the most challenging parts of creating video content is ‘what kind of video should I make?’
  • WEBBIQUITY  |  TUESDAY, JANUARY 9, 2018
    [Automation, Process] List Builder Bake-Off: MailChimp vs. Sumo
    But typically, no single tool provides both email marketing services and active list building (which is why LeadPages acquired Drip back in mid-2016, though Drip is a marketing automation platform rather than an ESP). For MailChimp, the process is trickier: whether you choose to “publish” the form to your site or copy and paste the form display code, it means copying script code into your site.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Automation, Process] How Demand Generation is Limiting Your Business Growth
    Demand generation is a complex process. B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Marketing Automation Demand Generation demand generation for small business demand generation for smb Lead Generation Marketing Automation Software Online Lead Generation tool integrationFactors Limiting Business Growth: Demand Generation.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 5, 2018
    [Automation, Process] Interview with Sujan Patel
    Product marketing is also super important – I really believe the product is the marketing vessel which you can get to fully contributed to the marketing process. I have used this approach for my company Mailshake, which was probably one of the last of many tools used for cold emails in the sales process, but we managed to use this to our advantage. I like what Drift are doing as a cut-communications, marketing automation platform.
  • HUBSPOT  |  FRIDAY, JANUARY 5, 2018
    [Automation, Process] What is Deep Learning? Here's Everything Marketers Need to Know
    Neural networks consist of interconnected neurons that process data in both the human brain and computers. RTB is an automated process that takes place in a short time frame of under 100 milliseconds. This process continues from left to right, until we reach the “output” neurons -- “ready to buy” or “not ready,” as per our earlier list. Imagine what that type of technology can bring to something like marketing automation, for example. The machines are here.
  • NUDGE.AI  |  THURSDAY, JANUARY 4, 2018
    [Automation, Process] 1 Key Lesson For Sales in 2018
    It is this: now that buyers are in control, we have created a sales process that focuses on building relationships rather than simply hustling to close deals. Let’s face it: for the last few years, we’ve over-indexed on ‘hustling’ by ramping up mass automated sales outreach, robocalls, and maximizing volume. Well, what automation can’t do is build personal and deep relationships. While at Nudge.ai
  • THE B2B RESEARCH BLOG  |  THURSDAY, JANUARY 4, 2018
    [Automation, Process] Five B2B marketing predictions that will come true in 2018
    Implementing/optimising Marketing Automation systems. Here we reveal the five steps of the B2B buying process and how to influence each. Or maybe marketing automation is going to be the big thing for you in 2018. If so, you might be interested in these three Marketing Automation lessons shared by those who went before you. Everyone’s a futurologist at this time of year and most of them spout complete bollocks.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Automation, Process] Connecting at scale: is it possible?
    The marketing automation product landscape seems to be as crowded as the beach on a hot summer day and the focus of much of that community of solutions is to try to influence buyers over social media, email, and websites. Marketing AutomationIf you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 3, 2018
    [Automation, Process] The New Marketing: How to Manage a Media Arm Within Your Company
    They go into companies, like Synopsis, a huge electronics design-automation software company in Silicon Valley. Content Strategy Operations, Teams and Process2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 2, 2018
    [Automation, Process] Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts
    The testing process is followed by a tailored approach to personalization according to the results that deliver the best experience for the customer. The automated platform helps businesses boost conversions through personalization and by optimizing mobile app performance based mobile context and user behavior. It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today.
  • VIEWPOINT  |  TUESDAY, JANUARY 2, 2018
    [Automation, Process] 5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)
    The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” I’ve seen a lot of bad processes automated as well, Bill. So, lead scoring favors lower level decision-makers and smaller deal sizes – and for that reason I would term it a bad process, automated.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Automation, Process] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. Marketing Automation: Marketo , Pardot , Act-On. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 2, 2018
    [Automation, Process] The Personalization Challenge (and Why Tech Alone Can’t Solve It)
    But there is no way to fully automate our way out of this challenge. When you sign a new contract, for example, you could send your customer a personalized video or a custom piece of content geared toward a particular pain point that came up during the purchase process. Automate Thoughtfully. Whatever you do through automation and segmentation , change it up often, and season it with personal commentary about what’s happening on your team or within your business.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 2, 2018
    [Automation, Process] Community Management: A Social Media Expert Spills Her Secrets
    We’ve streamlined our internal processes – something that was necessary because our team is expanding. Automating Your Customer Interactions: Get Ready for Chatbots. Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder.
  • HEINZ MARKETING  |  MONDAY, JANUARY 1, 2018
    [Automation, Process] Sales Pipeline Radio, Episode 98: Q&A with Henry Schuck
    Like what worked with 4 SDRs just doesn’t work at 32 SDRs from a process and a system and a go-to-market perspective. Tell us a little bit more about the whole process to get to that demo stage, to get to that interview stage, that the person eventually says yes. And then they also use an e-mail sequencing and automation tool. Data comes in, it goes into Front Spin, it goes into Outreach, and sort of feeds through a process.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 29, 2017
    [Automation, Process] Where is B2B marketing headed? 7 predictions for 2018
    The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it!
  • EMEDIA  |  WEDNESDAY, DECEMBER 27, 2017
    [Automation, Process] How Paycor Hit Pay Dirt: Align Sales and Marketing (Part 2)
    Work to become a partner with Sales through the entire process, not just through acquisition of Marketing-Qualified Leads. Start with the fundamental core, at least a CRM and marketing automation solution, and build from there as you justify your growing success. To align sales and marketing get set for an evolving process. As your organization evolves, and as its market and environment mature, your learning process continues.
  • VIDYARD  |  WEDNESDAY, DECEMBER 27, 2017
    [Automation, Process] How to become your team’s outbound king or queen
    The more administrative tasks you can hand off to automation, the better. You should also take advantage of every automated insight. Did you know that 70 percent of B2B buyers watch a video sometime during their buying process? Top outbound reps don’t reach the #1 spot by waiting in line. They skip everything that doesn’t move real deals forward. That includes the pointless check-ins, the moonshot deals, and the customers who are happy to talk but will never buy.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 27, 2017
    [Automation, Process] Inside Look: The Creative Approach to an Award-Winning Content Campaign
    Including our sales team into the planning process allowed us to know what they consider a Sales Qualified Lead, who they typically like to talk to, and what types of questions interested prospects often have. . Looping in sales team members during the content planning process get’s everyone on the same page. . Marketing automation platform. Once all copy and design elements were finished, the process was a quick turn around for assembly within the SnapApp platform.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Automation, Process] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them. Your process : The “how” – how you will structure and manage your operations, as well as how you will enable, activate, and apply specific content tactics in pursuit of your goals. You can also follow the highly detailed workflow documentation process outlined by Raechel Duplain.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Automation, Process] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    The ONTRAPORT blog is packed with in-depth, step-by-step information on topics including email marketing, landing pages, marketing campaigns, CRM and marketing automation all aimed to support entrepreneurs and small business marketers in growing their business. Founded by Daniel Borg, Daniel combines creativity and design thinking in an efficient and engaged client process. The universe of tech blogs is vast!
  • EMEDIA  |  WEDNESDAY, DECEMBER 20, 2017
    [Automation, Process] How Paycor Hit Pay Dirt Through Marketing-Sales Alignment
    And there were no marketing automation or other martech investments to speak of. Focus more on the sales process. We also moved to upgrade our tech stack for Marketing and Sales, starting with marketing automation, to support the two departments through the lead life cycle.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 20, 2017
    [Automation, Process] Is Your Marketing Ready for 2018?
    Peg’s three main messages include: Prioritize people and process over technology. The people-process-tech model, which puts technology at the end of the decision-making process, has been around for decades. Still, companies often rush into marketing-technology decisions before they understand their processes or lack of processes. Content Strategy Operations, Teams and Process Productivity
  • MARKETING ENVY  |  WEDNESDAY, DECEMBER 20, 2017
    [Automation, Process] 41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?
    The new regulation completely changes the way marketers must manage their prospect's data, email list subscribers and databases that are stored within CRM systems and marketing automation platforms. While in itself it is a pretty simple process, it entails that a form submission is followed by an email that asks the contact to confirm the submission. Right to restrict processing. and rights in relation to automated decision making and profiling.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 19, 2017
    [Automation, Process] Surprising Results in Customer Data Platform Survey
    One-third reported they had many disconnected systems, just over one-third reported (37%) they had many systems connected to a central platform of some sort (9% unified customer database, 9% unified database and orchestration system, or 19% marketing automation or CRM platform), 6% said one system does almost everything, and the remaining 23% said they had some other configuration or didn’t know.
  • TELEVERDE  |  TUESDAY, DECEMBER 19, 2017
    [Automation, Process] Simplify Your Approach with Technology
    In this first installment, we’ll show you the importance of using marketing automation technology effectively. Marketing Automation Technology Sells More Hot Tubs. Ongoing support with sales and marketing automation, as well as campaign analysis and reporting, enables this manufacturer to feed its dealers accurate and detailed prospect information on a regular basis for continued growth. But just using marketing automation technology doesn’t mean it’s going to work.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Automation, Process] How to Help Your Sales Team Close Deals With Content
    Make sure you’re not forgetting upsells and additional sales in your sales engagement process. Use a tool like Vidyard to personalize your video messages for your prospects like HubSpot did in this example: Automate Rep Follow-Through. As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline.
  • LEADFEEDER  |  MONDAY, DECEMBER 18, 2017
    [Automation, Process] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    But in our estimation the true cost per lead should include that spend because the internal team is required to run the ad process and thus without them no ad based leads would be generated. We built a spreadsheet based cost per lead (CPL) calculator that we feel is: Easier to understand More flexible to customize Easier for saving multiple scenarios …than other CPL calculators we’ve seen to date.
  • NUSPARK  |  MONDAY, DECEMBER 18, 2017
    [Automation, Process] Discover Buyer Intent and Boost Your Content Marketing ROI
    Hold that thought while we step back into Internet history to see how we arrived where we are today — sinking in a glut of content and still feeling like less of a force in the sales process than we’d like to be. You’ve probably been using your marketing automation system to mine your internal data for years. “If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum?
  • MODERN MARKETING  |  FRIDAY, DECEMBER 15, 2017
    [Automation, Process] Reality Check: Marketing Technology ROI
    Implementing Marketing Technology always triggers process changes. We have all seen our fair share of process changes, and have experienced it too. Depending on which marketing technology you are implementing, it might even be more than just a process change. It might require an entire change management process, including changes in staff, roles, etc. You also need to factor time for training, adjustment and process optimization.
  • TERMINUS  |  FRIDAY, DECEMBER 15, 2017
    [Automation, Process] 12 Ways to Segment Account-Based Advertising Campaigns
    The Uberflip team launched a campaign to engage accounts that would benefit from their integrations with marketing automation platforms. Using Terminus, they ran three different campaigns for users of three different types of marketing automation, and they also included a generic ad for companies where they did not have that data. Stakeholders within different departments approach the research and buying process differently.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 14, 2017
    [Automation, Process] 9 Killer Social Selling Tips Straight from the Experts
    Tip #6: Be Authentic; Fight the Temptation to Automate. “I learn a lot from my customers, and in this case I learned the key to winning hearts is personalization, not automation. Tip #7: Training for sales teams is important and should be an ongoing process. Customer expectations continue to evolve. Empowered with information and technology, your buyers are far more informed than ever before.
  • TERMINUS  |  THURSDAY, DECEMBER 14, 2017
    [Automation, Process] Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing
    In 2018, we will integrate intent data into the Terminus platform to power dynamic audiences, advertising automation, and deeper account reporting. Uniquely, Bombora measures intent signals across many data and content sources with nearly 30 billion data points processed each quarter. B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising.
  • JACKIE WALTS  |  WEDNESDAY, DECEMBER 13, 2017
    [Automation, Process] Agency and Vendor Searches without Losing your Mind
    But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? If you want to streamline the process, hire a consultant that has experience and make sure they aren’t “pay to play”. For something like marketing automation, you’ll need two platforms for a while as you ramp one down and ramp one up. If you get sucked into a presentation from each firm at this stage, it’ll add many unnecessary hours to the process.
  • CHIEFMARTECH  |  WEDNESDAY, DECEMBER 13, 2017
    [Automation, Process] 5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)
    CITIZEN INTEGRATORS — who use iPaaS and other workflow automation tools to create business processes on-the-fly, intelligently routing data and triggering activities across multiple teams. CITIZEN ANALYSTS or even CITIZEN DATA SCIENTISTS — who easily pull together business intelligence data from a variety of sources on demand, analyze it, visualize it, tease out insights, and even automate decisions around it.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Automation, Process] How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes
    Third party vendors could include your marketing automation tool, email service provider, or content management system. Here’s a brief overview of the process: On the Marketo side, we’ll install a new server endpoint and install the necessary security certificate(s) to create a secured landing page server for your instance. Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 13, 2017
    [Automation, Process] How to Robot-Proof Your Job as a Content Creator
    That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. But the researchers assert that AI can aid in the content-creation process and free human content creators to do “more complex and qualitative work.”. Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content?
  • EVERYONESOCIAL  |  TUESDAY, DECEMBER 12, 2017
    [Automation, Process] B2B Sales: Top Tools, Strategies, & Tactics for 2018
    Automation. High-performing sales teams are all about automation. As a sales leader, you have to be looking for opportunities to automate; those that do are going to be the winners going forward. Right now there are automation tools and process that can literally 10x certain areas of your sales pipeline, such as prospecting and qualification (see some of the tools listed below for more details). Personalization and automation need to be paired.
  • EXO B2B  |  TUESDAY, DECEMBER 12, 2017
    [Automation, Process] B2B Martech: take your time, but hurry up!
    Recently, at a conference, I was talking about the human aspect and processes to put in place in martech, rather than the latest “edgy” thing. Even in very large B2B companies, martech’s level of penetration is still very low, apart from CRM and marketing automation which, it needs to be mentioned, is still limited to sending automated email in almost all cases. Technology integration processes need to be “human first ».
  • HEINZ MARKETING  |  TUESDAY, DECEMBER 12, 2017
    [Automation, Process] 12 Days of B2B Marketing: Pipeline Velocity (Day 5)
    Measuring the influence is a significant hurdle because it often requires new tools and changes in data management and process. Demand Generation Marketing Automation Marketing Performance Management Sales Sales Management Thought Leadership B2B KPI B2B sales marketing performance management pipeline velocity revenue performance Sales forecasting sales pipeline sales pipeline performanceBy Brian Hansford , VP of Client Services for Heinz Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 12, 2017
    [Automation, Process] 5 Factors to Consider When Segmenting Your Customers
    Machine learning and automation are increasingly being used to improve data analysis. Automation and Machine Learning are Inherent Parts of Effective Segmentation. Automation and machine learning have re-shaped digital marketing and segmentation in particular. A big mistake that brands make during the segmentation process is to stop their analysis as soon as they place customers in their respective segments.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Automation, Process] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . Automation will soon be a standard tool for every marketer.
  • SHARPSPRING  |  MONDAY, DECEMBER 11, 2017
    [Automation, Process] Referrals: Don’t ‘Spin the Wheel’
    This is all easier said than done of course – but luckily, marketing automation is the real-world equivalent to having all the answers to any game show. Instead, improve your outreach and engagement with customers by utilizing the social media features that marketing automation offers. RSS email syndication makes this extremely easy by allowing you to link your blog to automated email campaigns. You’ve had a great sale, with a great customer.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Automation, Process] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Instagram API : The Instagram API Platform can be used to build non-automated, authentic, high-quality apps and services. Realestate.com : RealEstate.com serves as the ultimate resource for first-time home buyers, offering easy-to-understand tools and expert advice at every stage in the process. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true.
  • LEAD LIAISON  |  MONDAY, DECEMBER 11, 2017
    [Automation, Process] Lead Liaison Adds Sales Enablement to Bolster Account-Based Marketing and Sales Prospecting
    Companies with a defined, repeatable process are 33% more likely to be high performers. The win rate,” Salesforce.com says, “is over 50% for two-thirds of companies that have a defined process in place.” Lead Liaison now gives salespeople the functionality needed to create systematic, successful processes. The solution is also the perfect complement to Lead Liaison’s marketing stack , which includes automated nurturing capabilities that salespeople will also find valuable.
  • BIZNOLOGY  |  MONDAY, DECEMBER 11, 2017
    [Automation, Process] Why animation works for technology business video
    That is what is needed for technical/conceptual topics like process automation or API management. They use animation to walk the viewer through a process or tell a story. Animation and technology explainers. The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash , a vector-based program widely used for web animation and games.
  • LEAD LIAISON  |  FRIDAY, DECEMBER 8, 2017
    [Automation, Process] Marketing Automation with Squarespace
    Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. However, without connecting it to a marketing automation platform you won’t be able to take advantage of data you collect on your website and run effective marketing campaigns with that data. Lead Liaison provides a marketing automation platform that integrates these two areas, among others, with Squarespace.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 8, 2017
    [Automation, Process] ActiveDEMAND and Pipedrive: Sales and Marketing Integration that Go Together Like Milk and Cookies
    Marketing agencies and B2B companies serious about sustainable growth for their business use a marketing automation platform (MAP) to automate marketing processes and centralize marketing campaigns, in addition to a customer relationship management ( CRM ) system to manage contacts, leads and other sales related business processes. Integration means the CRM system talks to the marketing automation platform and the marketing automation platform talks to the CRM system.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Automation, Process] The Ultimate 126 B2B Sales Tools Rankings For 2018
    We sifted through B2B sales tools on Capterra , G2 Crowd , Gartner and more to pull out our top 126 picks for everything from new-age social selling tools to B2B sales automation software. Growlabs: Combine targeted B2B lead generation with powerful automation. LeadFuze: Automated list building and email outreach to create warm B2B leads. Prospect.io: Sales Automation Platform for modern B2B sales teams. Bant.io: Automated B2B Lead Generation. Automate Outreach.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 8, 2017
    [Automation, Process] 3 reasons to avoid Accelerated Mobile Pages (AMPs)
    Attribution is the process of giving credit where credit is due. The promise of a modern marketing site is automated self-service marketing. I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 8, 2017
    [Automation, Process] How to Show Off Your USP (Unique Selling Point) and Gain Conversions
    One concern consumers have about automated cars is the possibility of hacking into the computer system. SpeedPro doesn’t just show off which products they provide for other businesses to grow through text, but they also make the entire process visual for the business owner. A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 6, 2017
    [Automation, Process] Only B2B - Untitled Article
    I am sure the end product was good but have you thought about improving this entire process? You can always automate the process of finding duplicates. Ensure to build processes and written guidelines around it. Which tools or process did you use to update information and keep the database clean? 3 ways to supercharge your business by outsourcing design work. You: Hey Brian, could you please create this graphic for us? Brian: Sure, what do you have in mind?
  • BOP DESIGN  |  TUESDAY, DECEMBER 5, 2017
    [Automation, Process] A Look Back & a Look Ahead for B2B Marketing
    Marketing Automation. Everywhere you turn, someone is talking about marketing automation. Now, a large portion of the conversation is driven by companies that offer marketing automation software , such as HubSpot and Marketo, but there is a huge demand for this type of software. As the role of marketing grows and becomes more critical to attracting and nurturing leads throughout the sales process, marketers are taking on more duties.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 5, 2017
    [Automation, Process] What Are Experts Prioritizing in 2018 B2B Marketing Budgets?
    This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic. As we wrap up 2017, it’s time to think about top priorities for the new year.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Automation, Process] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    Industry-first new approach to interactive video , automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Free Automated Transcription: Automate the creation of audio transcripts for every video in your library while ensuring those transcripts are applied to your website metadata. ” Free Automated Transcriptions Simplify SEO and Increase Discoverability.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Automation, Process] 54 Content Marketing Stats to Guide Your 2018 Strategy
    Use documented business processes to ensure consistency and scalability. . . #21. Most email marketing automation tools also let you segment your list into different stages of the buying cycle, meaning you can target the right people with the right messaging, and drive sales. . . #36. Takeaway : Familiarizing an audience with your brand and your product is a slow process.
  • MODERN MARKETING  |  MONDAY, DECEMBER 4, 2017
    [Automation, Process] Resistance to Reason: Why digital transformation is thwarted
    Modern companies understand that the path to success lies in data that can be used to surface business insights and to: Drive automated processes. There’s a scene in Cormac McCarthy’s book, All the Pretty Horses , in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner.
  • MODERN MARKETING  |  MONDAY, DECEMBER 4, 2017
    [Automation, Process] Resistance to Reason: The reason why digital transformation is often thwarted
    Modern companies understand that the path to success lies in data that can be used to surface business insights and to: Drive automated processes. There’s a scene in Cormac McCarthy’s book, All the Pretty Horses , in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner.
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Automation, Process] 9 Core Components of an Inbound Marketing Campaign
    You will then be able to use this data later in the nurture process. Publishing is not the end of the content process; you need to spread the word across a range of channels (such as via social) for it to be found. Email Marketing: With a marketing automation platform you can easily incorporate an email nurture campaign into your inbound strategy; sharing relevant content and building trust over time. Inbound Marketing is a Continuous Process.
  • NAVIGATE THE CHANNEL  |  MONDAY, DECEMBER 4, 2017
    [Automation, Process] Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts
    The testing process is followed by a tailored approach to personalization according to the results that deliver the best experience for the customer. The automated platform helps businesses boost conversions through personalization and by optimizing mobile app performance based mobile context and user behavior. It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today.
  • BOUND  |  MONDAY, DECEMBER 4, 2017
    [Automation, Process] Getting Started with Website Personalization: 3 Things You Need to Know
    The biggest thing for us was something that could implement with our current analytics, web analytics program, our current marketing automation system, and that would allow us to integrate without any IT involvement. You start to identify … You thought you had a work flow, or a process, or a resource allocated to do this, but they have another job. I mean it’s almost embarrassing to think about now when we look at our process and what we would go through for designing.
  • BIZNOLOGY  |  MONDAY, DECEMBER 4, 2017
    [Automation, Process] How exponential growth publishers can accelerate digital wealth
    That’s fueled by surveillance business models that manage people with profiles and algorithms, and replacing jobs with AI and automation. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Lesson for leaders. Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s anti-people bias is increasingly discussed.
  • ONLY B2B  |  FRIDAY, DECEMBER 1, 2017
    [Automation, Process] Only B2B - Untitled Article
    You can always automate the process of finding duplicates. Ensure to build processes and written guidelines around it. Which tools or process did you use to update information and keep the database clean? The cost of bad data (+ how to fix it). Your marketing and sales team decides to run a campaign, personalizes each email and start to send them out. Sounds great! While a few emails are delivered successfully (yay!), a few bounce back and others are ignored (nay!).
  • ONLY B2B  |  FRIDAY, DECEMBER 1, 2017
    [Automation, Process] Only B2B - Untitled Article
    You can always automate the process of finding duplicates. You can do this with a marketing automation tool. The cost of bad data (+ how to fix it). Your marketing and sales team decides to run a campaign, personalizes each email and start to send them out. Sounds great! While a few emails are delivered successfully (yay!), a few bounce back and others are ignored (nay!). Before you lash out at anyone (or anything!), you must know that it could be the fault of bad data.
  • LEAD LIAISON  |  FRIDAY, DECEMBER 1, 2017
    [Automation, Process] Automated Patient Health Surveillance Provider Snap40 Selects Lead Liaison to Power Their Marketing Automation
    Allen, TX – Lead Liaison, a provider in cloud-based sales and marketing solutions, announced this week that UK-based health surveillance provider snap40 selected Lead Liaison’s platform to power their marketing automation. They wanted more support for their prospecting process and their outreach to new accounts. They were drawn to the marketing automation platform because of Lead Liaison’s reputation for supporting their clients. “It’s
  • MODERN MARKETING  |  FRIDAY, DECEMBER 1, 2017
    [Automation, Process] Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing
    Will it be in terms of effects downstream in the sales process? Make sure that you have covered your marketing automation fundamentals before implementing these best-in-class products and applications. Download the Marketing Automation Fundamentals: Account-Based Marketing to get started! Marketing AutomationArtificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 30, 2017
    [Automation, Process] ActiveDEMAND provides seamless tool integration with Clearbit providing enriched data
    Having good integration between your marketing automation platform and data enrichment service will ensure your marketing campaigns are executing on the right information. Verifying prospects and company fit before data enrichment is important, but so is the ability to leverage automation features to augment pre-validated prospects. Good Data and Tool Integration Essential to Personalization. A big part of making your business profitable is your prospect and customer database.
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 30, 2017
    [Automation, Process] 4 things marketers should do about GDPR now (other than panic)
    It applies to any company collecting, processing or holding the personal data of EU residents, regardless of the company’s location. Make the most of your marketing automation system. Organizations that use marketing automation are likely to be in a better position to become compliant. The following is a guest post by Stella Goulet , CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Automation, Process] 3 Ways Automation Can Accelerate Event Growth
    Many in the industry have found that using technology to automate more tasks can increase their efficiency and can keep them focused on the long game as they grow their events. In this blog, I’ll cover three ways that automation can help move the needle and grow your events to their fullest potential. . Why Automation Matters. Before automation tools were commonly used, teams had to manage everything themselves. Automate to Make Your Event Great.
  • SNAPAPP  |  THURSDAY, NOVEMBER 30, 2017
    [Automation, Process] 8 Refreshing Ways to Stay Creative When You’re on a Marketing Team
    But sometimes the presence of the processes that make your team successful stifle your creative spark. . Take HCSS , a company that provides software to support a variety of construction processes and projects, for example. . Bake Creativity Into Formal Processes. Even small processes and traditions matter in the pursuit of creativity. . Thinking creatively and producing new original content is often what we sign up for when joining a marketing team.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 30, 2017
    [Automation, Process] Five Situations Where Marketers Should NOT Use Automation
    Automation has been a big win for small and large businesses alike. Automating means your business can continue to convert and nurture visitors to leads, and leads to opportunities, at any hour of the day. When you’re weighing your options to know whether if automation is the solution, think clearly and objectively. When you have not considered your customer’s needs, automation may be a disaster. Social media automation technology is great.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 29, 2017
    [Automation, Process] Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments
    The lack of a centralized approach could be costing the business, but a centralized process could slow things to a point where it hurts sales and revenue, and teams would move more slowly. So, we start from the premise that we need to move the creation and production of content to the limited few who can actually govern that process effectively. There have been more posts than I can count about how to make a compelling case for a content marketing strategy.
  • NAVIGATE THE CHANNEL  |  TUESDAY, NOVEMBER 28, 2017
    [Automation, Process] The Insights You Should Be Following in the 2017 B2B Market
    Marketing Automation. The concept of automation was made for B2B marketing. Surprisingly, many companies have not looked into marketing automation as a viable strategy for 2017. Do yourself a favor – start automating your initial email outreach or CRM updates and watch how much free time you have for more creative pursuits. Going omnichannel is great, but have you integrated these channels into a single nurturing process that is easy to fulfill?
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 27, 2017
    [Automation, Process] Share Your Content With Ease From The Content Studio
    It does an excellent job of addressing a variety of needs, from moderating guest writers and automating social feeds to hosting Q&As or delivering enhanced Storytelling experiences. That’s probably because you’ve had to manage a stream that requires a lot of original content, turning these steps into muscle memory and ensuring you can perform these tasks in your sleep — which you likely do, given that it’s not the most stimulating process.
  • ASPIDISTRA  |  MONDAY, NOVEMBER 27, 2017
    [Automation, Process] How to develop a better b2b ecommerce strategy
    Business-to-business eCommerce platforms need to incorporate sophisticated processes and technology capabilities to support the configuration of complex pricing options, different product combinations, varying contract terms and multiple payment options. You need the ability to set individual business rules and create workflows that deliver account-specific pricing, approvals, and governance processes.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Automation, Process] 41 Top Lead Generation Tools of 2017
    Complete Marketing Automation. Process Automation. Email Lookup Tools These tools help to automate the process of finding someone’s email address. Email Marketing Tools To take it a step further, these tools will allow you to actually create email marketing campaigns and automated email drip campaigns. MailChimp also offers email automation. The platform features lead management, lead scoring, email marketing, and email automation.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Automation, Process] 41 top lead generation tools 2017
    Complete Marketing Automation. Process Automation. Email Lookup Tools These tools help to automate the process of finding someone’s email address. Email Marketing Tools To take it a step further, these tools will allow you to actually create email marketing campaigns and automated email drip campaigns. MailChimp also offers email automation. The platform features lead management, lead scoring, email marketing, and email automation.
  • CHIEFMARTECH  |  SUNDAY, NOVEMBER 26, 2017
    [Automation, Process] Enterprise marketers spending 22% of their budget on martech
    If you’re looking for zombies in marketing technology, check in on those set-it-and-forget-it nurture campaigns configured in your marketing automation platform 2-3 years ago.). A movement to rationalize marketing technology stacks — don’t spend money on software that you’re not really using effectively — and invest more in the people and process side of the triangle — should keep martech spending in check.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 26, 2017
    [Automation, Process] 5 Steps to Improving Subscriber Data for More Personalized Emails
    John (our audience development manager) set up a progressive profiling model within our marketing automation system. Want to be one of CMI’s valued subscribers – and experience the data connection process yourself? When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Automation, Process] Challenges in Not Using Leads in Your CRM: Data and Process
    Broadly they fit into two categories: data and process. Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Time to convert: There needs to be a process for converting net new leads into contacts associated with an account. Note: There are vendors that automate lead to account matching and the whole conversion process that I’ll speak about next week. Process.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Automation, Process] Challenges in Not Using Leads in Your CRM: Data and Process
    Broadly they fit into two categories: data and process. Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Time to convert: There needs to be a process for converting net new leads into contacts associated with an account. Note: There are vendors that automate lead to account matching and the whole conversion process that I’ll speak about next week. Process.
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