• ACT-ON  |  WEDNESDAY, APRIL 26, 2017
    [Automation, Process] Marketing Automation for the New Buyer’s Journey
    And they’re taking control of their own buying experience: 78% start the buying process with a web search, and 50% research through peer reviews, blogs, and news sites before engaging directly with companies themselves. Buyers have unprecedented, unlimited access to information and choice, giving them full control of their buying process. Enter marketing automation. Marketing automation centralizes this intelligence. Where do you start with marketing automation tech?
  • EMEDIA  |  WEDNESDAY, APRIL 26, 2017
    [Automation, Process] Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success
    Editor’s Note: Most marketing automation users never stop trying to optimize their systems to produce more Sales-Ready Leads. This update of a previously published post illuminates one critical facet of the process – the TOFU (Top-of-Funnel) zone from point of lead acquisition into early nurturing stages. Get the most out of your marketing automation by generating high-quality TOFU leads. (Back by Popular Demand).
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Automation, Process] 5 Signs the Gap Between Sales and Marketing is Closing
    The introduction of the internet and the digitalization of many businesses and their processes have also acted as a force of attraction between sales and marketing. Communication, data collection, customer overview, marketing campaigns, customer follow-up and many other processes have been modernized thanks to digital technologies. Qualifying leads as marketing or sales-ready has been a complicated business process for many years.
    [Automation, Process] The #1 Mistake that Prospective Marketing Automation Buyers Make
    The number one mistake that prospective marketing automation buyers make is delaying a decision. If you look at three marketing automation providers and choose one within a month, you might be questioning your abilities as a marketer. The reality: If you are telling your management team that you are too busy to maximize the success of your sales and marketing team because you can’t automate, you clearly are not looking to end your struggles anytime soon.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [Automation, Process] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    At the same time, mainstream cloud adoption and ever-increasing computing power in the form of new solutions like Google Spanner are accelerating the development, accuracy and speed of AI’s underlying foundations, from data availability and spam detection, to machine learning, predictive analytics and natural language processing. Unfortunately, most of today’s automation systems weren’t architected to scale to the volumes of data that are now typical for midmarket, high growth companies.
    [Automation, Process] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Web-scraping and automated verification strategies are becoming more sophisticated. What is the refresh process like? Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium. Sadly, all of these dramatic statements are false, but people love to repeat them anyway.
    [Automation, Process] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    She introduced Penny Wilson , CMO at Hootsuite, Tracee Nalewak , VP of Customer Experience Marketing at Hakkasaan Engagement Group, and Jeff Wright, VP of Data Analytics and Automation at Autodesk and invited them to discuss how they are adapting to customer expectations, creating memorable moments and shaping their organizations to succeed in the Engagement Economy. Sorry to break the news, but Joe shared that success is often an 18-24 month process.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Automation, Process] The Benefits of Retargeting for B2B
    Rachel: To me retargeting is all about extending your brand’s message across digital channels and making sure you stay top of mind in their consideration process. From a branding perspective, we’re serving very top-of-funnel content in the ads, and we’re really just trying to make sure that [potential customers] recognize and think of Act-On when considering marketing automation. An Interview with Act-On Software Marketers.
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. Is the buying process seamless—are.
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. Is the buying process seamless—are.
    [Automation, Process] B2B Marketing Trends for 2016
    processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. Is the buying process seamless—are.
    [Automation, Process] Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine
    Your first step is to call a team video conferencing meeting with heads of content, public relations, digital, marketing automation, traditional media, and energy drink vendors (no, that one’s a joke) to get everyone on the same page. With marketing technology tools having more power than ever, using them to automate workflows (say, for the creation, editing, and publishing of content) is crucial across large organizations.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Automation, Process] Using Buyer Intent to Drive Your Marketing Efforts
    With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Directly, it refers to the intention of a user (or buyer) during the process of purchasing a product or service. To uncover buyer intent, it’s important to trace the process that B2B buyers go through before committing to the actual purchase. There are variations in this process depending on the organization and industry.
    [Automation, Process] The Content Marketing Journey, in 3 Stages
    We integrated lead scoring and marketing automation. But at the beginning of 2017, something truly exciting happened: We hired our first CMO, Kelly Wenzel, and started the process of reaching full content marketing maturity. (If I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies.
    [Automation, Process] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    Using marketing automation you can easily bring synergy to all channels and all actions taken. Unified cross channel marketing strategy is unmeasurable help in that matter – the process of closing the deal in unbreakable – it just moves from spot to spot.
    [Automation, Process] 4 Steps to Create Awesome Interactive Content
    Learn more about leads and their individual work habits and time spent on processes with a time savings calculator where prospects enter their information. Their information was synced into our marketing automation platform to update our database and inform our segmentation, scoring , and nurturing tracks. Author: Vanessa Porter People demand a lot from marketers these days.
    [Automation, Process] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation. The seamless integration with their visitor tracking solution, ProspectVision™ , and their marketing automation solution, Lead Management Automation (LMA)™ helps OneFocus™ CRM stand out from the crowd. Lead Liaison listened to their clients criticism of other CRM solutions, complaining of too many steps, and a complicated process to achieve simple tasks.
  • ACT-ON  |  THURSDAY, APRIL 20, 2017
    [Automation, Process] 5 Tips for Building a High-Performance Marketing Plan
    The first tip is to recognize that you do not control the buying process ‒ your buyers do. As you better understand your buyers and their buying process, you’ll want to map the content you have or will need to create to each of those phases to help your prospects move to the next step. Also consider the other stakeholders who may be pulled into the decision-making process, such as the CFO or CTO.
    [Automation, Process] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    In the process, I came across a book that looked promising, but I didn’t end up buying it. Terminus allows marketers to automate campaigns based on criteria in their CRM, such as firmographics or stage in the sales cycle. What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. And now, that dang book won’t leave me alone. I’m seeing ads for it everywhere, from Facebook to news sites.
    [Automation, Process] How to Define the Scope and Vision of Your Engagement Platform Implementation
    As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. Marketing Automation b2b Consumer
  • INFER  |  TUESDAY, APRIL 18, 2017
    [Automation, Process] AI 101, Part I: What You Need to Know about Predictive Models
    AI solutions use this advanced data science to process, understand, translate and interpret all the data that’s out there, and parse its meaning into visual and actionable outputs. In addition, teams can use AI to more thoughtfully route their leads – either to SDRs for outreach and development over time, to account executives for more aggressive follow-up, or to automated nurture programs – based on each lead’s potential value.
    [Automation, Process] Marketing Automation Like my Pool Guy
    When you’re immersed in your job, and understand the real benefits of marketing automation technology, you start to look for real life use cases for how this technology is used. A recent experience in my personal life made it easy to discover how a company is benefiting from the power of marketing automation. If this provider had used technology to support their sales process, I probably would have chosen them. Pool Builder’s Use Marketing Automation Too!
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Automation, Process] Maximize Success by Optimizing the Customer Lifecycle
    Our marketing automation platform enables you to run your programs smoothly in order to drive better business outcomes. It defines a purpose for each stage, sets clearly defined instructions, and creates a foundation for your marketing automation strategy. You’ll get an overview of every step in the process, from getting started through attracting, capturing, nurturing, converting, and expanding your customer base.
    [Automation, Process] The 15 Best Screencasting and Online Presentation Tools
    Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Create interactive guides for training programs to get employees or users up to speed more quickly on software workflow processes. You can embed the widget on your web page or send your users to the “live” version of the link that will play all the steps on your actual web page…the process is so easy.
  • LEANDATA  |  MONDAY, APRIL 17, 2017
    [Automation, Process] Should Cleaning Up Database Duplicates Really Be Your Focus?
    Ask anyone who works with a CRM system or marketing automation platform about their No. But here in the real world, the smarter objective should be on developing a process that still operates effectively when data is, well, messy. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. often through gritted teeth.
    [Automation, Process] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    In addition to ingesting multiple data sources, SCALE includes a series of ETL processes. After cleaning, data is imported in the database, and a 41-step automated process transforms it into a denormalized warehouse. This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • ACT-ON  |  MONDAY, APRIL 17, 2017
    [Automation, Process] Which (If Any) Marketing Automation Platform Is Right for You?
    Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Although a somewhat primitive version of this technology was developed in the ‘90s, it wasn’t until this decade that marketing automation (MA) became advanced, efficient, and cost-effective enough to be adopted on a mass scale.
  • ACT-ON  |  FRIDAY, APRIL 14, 2017
    [Automation, Process] How to Add a Personal Touch to Your Marketing Automation
    And that’s largely thanks to marketing automation. Even if we don’t always execute it perfectly, the rewards of marketing automation are so attractive that we’re willing to fall a little short sometimes. So it’s reasonable to assume that if you could combine these two tactics ‒ automation and personalization ‒ you’d be downright dangerous. So here are a few ways to add the human touch to your marketing automation (and to hopefully help get you your next raise).
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Automation, Process] Modern Analytics Uses Technographics to Maximize Business Intelligence
    For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business. While Modern Analytics offers the latest data science tools for modeling and computation, its customers still have a critical need for quality data to get better answers to their customer service, sales and business process questions.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Automation, Process] Modern Analytics Uses Technographics to Maximize Business Intelligence
    For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business. While Modern Analytics offers the latest data science tools for modeling and computation, its customers still have a critical need for quality data to get better answers to their customer service, sales and business process questions.
    [Automation, Process] Are 1-to-1 gifts the new cold call for Account Based Sales?
    Confirm address: Use data enrichment tools or business development reps to confirm address location, or digital gifting delivery to automate the process. With the right tools, plays and unique gifts that engage your buyers in the education process, who knows: Your sales gifting plays might even replace cold calls in your Account Based Sales approach.
    [Automation, Process] 3 Steps to Increasing Email Deliverability Performance
    Now you will be able to reach more customers through proper list hygiene and your robust marketing automation platform. Campaign Monitor and Regalix recently reported that 95% of companies using a marketing automation platform are taking advantage of email marketing. Automated drip campaigns, like those found in your marketing platform, use adaptive messaging for a segmented audience and have proven to be a powerful component of a brand’s marketing strategy.
    [Automation, Process] 4 Old Marketing Habits That You Need to Replace
    Now, customers expect a personalized experience that can only be delivered through marketing automation. This process allows marketers to collect relevant data and then provide content based on that data. SEO and internet marketing are constantly changing. That means if you use old-school marketing tactics, you’re likely a few steps behind your competitor. Check out some old habits that no longer work.
    [Automation, Process] Five Ways Marketing Agencies Can Benefit from Live Chat
    To make this process seamless for customers and fully contextual for marketers, the use of live web-based communications – including voice, video, chat, screen sharing and phone call-backs – are fully utilized. Automate Your Marketing with ActiveDEMAND! ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Importance of Incorporating Live Chat.
  • I-SCOOP  |  MONDAY, APRIL 10, 2017
    [Automation, Process] Give your salespeople tools and time to sell – sales success with Nancy Nardin
    Customer-centricity rules as customer buying processes continue to change. However, has the collaboration between sales and marketing evolved since the early days of CRM and Sales Force Automation? Buying behavior has changed. Marketing has changed. Sales has changed. How has technology changed the sales stack? What are the main challenges for salespeople today – and […].
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Automation, Process] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    Vero frequently reaches out to HR professionals and hiring teams to chat about how they can help them streamline their processes, saving time and cutting hiring costs (all while improving their application experience for job seekers). Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. Check out these three examples of our own sales reps using ViewedIt in their sales process.
    [Automation, Process] 5 data assumptions that marketers should avoid
    Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. And this sheer volume has made the process of funneling data through to actionable insights more complex and challenging. Outdated data-management processes are often to blame — the laborious tasks of managing and reporting leave little time for forward-looking analysis.
  • ACT-ON  |  FRIDAY, APRIL 7, 2017
    [Automation, Process] Email Marketing vs. MA Solutions: Which is Right for Your Business?
    It wasn’t long ago that many small-business marketers were deploying email marketing, but viewed marketing automation (MA) as a tool for mid-size and enterprise organizations only. Some of today’s marketing automation technology is well within the reach of many small- and medium-sized businesses, affordable pricing plans, no IT resources, and incredibly powerful core capabilities. Multi-channel engagement is a core differentiator for marketing automation.
    [Automation, Process] A Website Design Process that Works: How to Get the Professional Services Website You Want
    You’ll need three things: 1) the will to make it happen; 2) a talented team to carry it out; and 3) a website design process that will get you to your goal. The third binds the first two together and drives the process forward. But with the right process in place, you can avoid the pitfalls and misadventures that plague so many web projects. Informed by research and validated by years of experience and analytics , this is a process that works.
    [Automation, Process] Is Your B2B Content Boring Your Customers to Death?
    This process can come about through brainstorming for an hour, or by using a keyword research tool like SEMrush, KeywordTool.io, or UberSuggest. Solutions-Focused: “We save you 10 hours a week by streamlining the bookkeeping process.”. SaaS Invoicing System: Solutions-Focused: “We save you 10 hours a week by streamlining the bookkeeping process.”. Content Idea: Create a white paper about time-saving shortcuts that can be automated using your software.
    [Automation, Process] THE HACKIES: How a marketing automation company hacked their own marketing org
    That’s why we at Act-On took it upon ourselves last year to rethink our approach — to step back a moment from the technologies we used, even the technology we ourselves offered (a marketing automation solution), to see whether marketing as a broader discipline was still what we’d once known it to be: demand-gen driven. Since their creation, marketing automation [latforms have been engines for demand generation.
    [Automation, Process] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. The process of optimizing those conversions is exactly what CRO entails. Admittedly, this depends on your product and sales process, but our best advice is to run a series of tests to find out what generates the most customers. Then, optimize for that process. The key takeaway is to look for ways to remove friction from the sales process.
  • ACT-ON  |  THURSDAY, APRIL 6, 2017
    [Automation, Process] Tying Your B2B Marketing to Revenue Attribution
    So, if your marketing automation platform doesn’t match your sales platform, your Salesforce, you’re going to have some trust problems. And the business process around it ‒ super huge. In other words, everybody abides by them until we realize that something’s just not working, and realize that it’s either a process problem or a definition problem. So, yeah, we do keep it to the definition or to the process until those things break.
    [Automation, Process] The Eight Best Social CRM Tools
    ” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. 9: The 14 Best Marketing Automation Tools. #10:
    [Automation, Process] 4 Reasons Why ABM Fails, According to Megan Heuer of SiriusDecisions
    Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company. When marketers say, “I need to scale ABM, and I have marketing automation and email to use so we’re going to do ABM with email nurture streams,” and not look at the bigger picture, it doesn’t work.
    [Automation, Process] Marketing Nation Preview: What Your Momma Never Told You About Marketing Operations
    MOPs professionals live to keep data clean, construct processes that drive the business forward, and prove the value of marketing’s contribution to the sales process. I’ll share a couple subtle improvements you can make to your model to help convert your sales team into true believers in the lead qualification process. Blog Feed Digital Marketing Events Marketing Automation / Email Marketo Sales & Marketing Alignment Sales Operations
    [Automation, Process] 5 Ways to Transform Your Content From Adequate to Awesome
    4) Implement a Closed-Loop Improvement Process. Utilizing a closed-loop improvement process is proven to be one of the best ways to increase visibility and propel your business forward. See what we mean: By closing the feedback loop to funnel customer insights back to where your content is produced, your work immediately becomes less manual and more automated. We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start.
    [Automation, Process] 10 Ways CMOs Can Help Grow Their Companies
    Turn to technology to streamline processes for more personalized campaigns. This is the way marketing is going so it’s time to jump on board now with the use of chatbots, automated messaging, and personalized content delivery. Since there is technology to automate and even do some of the most basic marketing work, use the additional time you now have to focus more on direct interaction with customers and prospects.
    [Automation, Process] Email Marketing Automation Gives Creative Writers Something to Be Excited About
    If an email marketing specialist is going to keep up with scale, they have to embrace automation—and so many brands have. Only 49 percent of companies uses automation right now, and only 55 percent of B2Bs —and 63 percent report outsourcing all or part of their automation tasks. The technology’s effectiveness is undeniable, but there is often a powerful technical obstacle keeping marketing teams from taking control of their automation schema.
    [Automation, Process] THE HACKIES: A CMO’s guide to integrating marketing technologies
    We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Some clients had lead and opportunity management processes that required them to customize the data models and functionality in their CRMs. Others made changes to their processes to align with the use cases supported by the native integration. Manual versus automated integration.
  • ACT-ON  |  TUESDAY, APRIL 4, 2017
    [Automation, Process] Three Favorite Act-On Features that Help You “Tell and Sell”
    there was a marketer who thought the best thing about marketing is telling a company’s story to engage people, and that the best thing about marketing automation is how it helps you tell that story. The company’s old-school processes used no automation whatsoever. You have processes that are taking place that automate the entire experience for the customer without us having to do a whole lot of effort.”. Automated Programs and Campaigns.
  • RADIUS  |  MONDAY, APRIL 3, 2017
    [Automation, Process] 3 Things Your Team Must Do To Prepare For Account Based Marketing Success
    Review processes, the new Account Based Marketing metrics , and progress weekly. Most CRM tools and Marketing Automation systems often fail to tie the right contacts to the right companies, causing organizational chaos and stunting the potential of any account-based strategy. The Lead-to-Account Matching process takes each lead and identifies which account they should be part of.
  • ENGAGIO  |  MONDAY, APRIL 3, 2017
    [Automation, Process] Here’s The Difference Between Sales Spam and Human Connections
    And then new sales email tools emerged to automate the process of sending lots of these sales messages. Here are four examples of sales spam (it’s embarrassing): Emails with badly automated personalization. Ten years ago, our inboxes were flooded with marketing spam. Fortunately, technology (in the form of spam filters) and the law (in the form of email regulation) caught up, and now our inboxes are mostly clean from marketing spam.
    [Automation, Process] Is Your Account-Based Marketing Program Putting the Cart Before the Horse?
    It follows on the heels of marketing automation, attribution , and other core themes that are becoming increasingly important as marketing becomes more data-driven. If you’ve been running ABM programs, you should already have a pretty firm grasp on the segments your business targets, the companies in those segments, and an understanding of the buying process in those companies. Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon.
    [Automation, Process] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    Our annual user conference was a perfect venue to hone a new process and see how we could bring together a seamless customer experience, bridging online and offline, built on an expansive cross-channel, cross-device data foundation. If the experience of visiting sponsor booths was more of a game, we thought we could inject some fun in the process, encourage some conversations that otherwise wouldn’t happen, and thereby please both attendees and our sponsors.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Automation, Process] 5 Ways to Build a Highly-Engaged Email List
    Remember to import your new contacts in your email marketing software’s email list (if the process isn’t automated) and don’t forget to send them a welcome email to say thanks and confirm their subscription. An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Automation, Process] How Personalization Is Changing Content Marketing
    ” Publishers and brands alike have been creating content based on audience profiles for years; the difference today is the technology behind the process. As data collection has gotten more sophisticated—and technological functions like attribution, automated optimization, and tagging are more widely available—personalizing content has become easier in some ways, and more complicated in others. The future of the practice, however, is supposed to be much more automated.
  • SNAPAPP  |  FRIDAY, MARCH 31, 2017
    [Automation, Process] New Feature Makes Previewing and Sharing In-Progress Content Way Easier
    When we approach our platform updates and releases, we aim to be thoughtful and innovative in our feature process. This function allows users to better see their content while they are in the process of designing and building it, ensuring that it’s in the best form possible before kicking off a marketing campaign. With so many cooks in the kitchen, we know that our users deserve as seamless a process as possible, and this is where the Test URL Preview comes in. . . .
    [Automation, Process] THE HACKIES: MarDev = DevOps for Marketing
    However, at the very beginning, there were not a lot of specific automation solutions in place. It was also a very manual process of working on creative content and briefings with these influencers. Over time, several basic homegrown “dark martech” automation systems started to arise. The first version of TOPIDIS helped us automate data collection of basic influencer data, such as number of subscribers and average daily views.
  • ACT-ON  |  FRIDAY, MARCH 31, 2017
    [Automation, Process] Two Must-Haves that Predict Success for Your Marketing Automation Investment
    Search “must-haves for marketing automation” on the web, and you’ll receive a laundry list of answers. Automated alerts. But those are specific marketing automation features. And no single feature ‒ nor all of them combined ‒ will help you predict how successful the marketing automation platform you choose will be. I’ve dealt with this firsthand as a marketing automation customer. Marketing Automation ease of use marketing automation ROI time to value
    [Automation, Process] What Is B2B Social Media Marketing?
    Increased Website Traffic: Sharing content on social should be a part of your content distribution process – not just to give your brand a chance to gain exposure, but to drive clicks back to your website. What tools can I use to automate my social media marketing? Social media can get overwhelming, if you don’t have the right automation tools in place. While not all social messages should be automated, there are certainly tools that can help make your life easier.
  • VIDYARD  |  THURSDAY, MARCH 30, 2017
    [Automation, Process] Explain the Complex Simply – Wise Words from Todd Hartley
    Smart marketers start out with the really smart strategy and they’re able to execute all the way through the process. Our brains process information 60,000x faster with video than they do with text. Almost every one of my clients have a very complex review process, including legal that needs to look over changes, regulators, brand managers, and brand bosses that slow down the process. And once you do the the whole process starts to smooth out.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Automation, Process] Build an ABM Strategy that Works with Your Business
    With a few new twists (er, tactics) we’re now able to scale what traditionally was a mostly one-on-one process. Marketing automation, new tech tools and big data enable us to take the traditional approach to highly focused and targeted sales and marketing and extrapolate out to the universe of prospects that match our ideal customer profile (ICP). But back in the day, whale hunting was an exhaustive, time-consuming, manual process of one-on-one sales and marketing.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Automation, Process] Build an ABM Strategy That Works with Your Business
    With a few new twists (er, tactics) we’re now able to scale what traditionally was a mostly one-on-one process. Marketing automation, new tech tools and big data enable us to take the traditional approach to highly focused and targeted sales and marketing and extrapolate out to the universe of prospects that match our ideal customer profile (ICP). But back in the day, whale hunting was an exhaustive, time-consuming, manual process of one-on-one sales and marketing.
    [Automation, Process] Is inbound vs. outbound antiquated in an ABM world?
    These days, the typical B2B marketing team has at least a dozen tools in their #MarTech stack: a CRM, marketing automation, a CMS, several social media applications, video, webinars, a creative suite, and so on. At my own company, our B2B marketing and sales team recently went through the process of switching to allbound. With any new change in process, particularly one that challenges the status quo, there’s always pushback.
  • ACT-ON  |  THURSDAY, MARCH 30, 2017
    [Automation, Process] 12 Ways to Boost Your Website’s Lead Generation Performance
    And basically, they introduce a huge dump of friction into the conversion process. Try our own assessment, “ Are You Ready for Marketing Automation ?”. If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation.
    [Automation, Process] How to Respond to Negative Customer Feedback on Social Media
    Swift response times are favorable, but it’s perfectly acceptable (maybe even advisable) to take a deep breath and process the information before responding to feedback. Review your business’s social media sites regularly to make sure your employees are staying on message, support them with adequate training and provide them with the tools to succeed through marketing automation tools. Transform negative social media feedback to positive relationships.
    [Automation, Process] How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
    Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Rather than relying only on cold calls or print ads, you can see a better reach and response when you use inbound marketing and marketing automation in conjunction with other marketing efforts. This process can take months or even years in the manufacturing industry.
  • ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [Automation, Process] 5 Tips for Building Your First Drip Campaign
    Drip campaigns don’t build themselves; it takes research, ingenuity, and of course, marketing automation software , to get started. The power of marketing automation is the power to connect with your customers and leads anytime you want, to say whatever you want. Start the drip planning process by mapping out potential pathways. Using marketing automation software, it’s possible to do just about anything you can imagine with your emails.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Automation, Process] The One Hack All Marketing Operations Leaders Need
    Whether marketing ops or sales ops is in charge of lead routing at your org, this can be a very challenging process, especially at larger organizations. Problem with this is, it’s easier said than done and many marketing operations pros struggle with operationalizing this inside of their marketing automation. Marketing Ops people typically are the unsung heros of their marketing organizations.
    [Automation, Process] How Marketing Automation Can Help Real Estate Agents Convert More Leads
    When used correctly, marketing automation is a powerful tool for real estate agents. Here are some specific ways that marketing automation helps real estate agents succeed. With marketing automation, you can send a text message to a list of people that might be interested in a new home you have for sale. It is easy to deliver that information when you use marketing automation software. Marketing automation software allows users to take advantage of lead scoring.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Automation, Process] My Campaign Sucks…Now What?
    Secondly, to prepare your salesperson to have an effective sales conversation catered towards the potential buyer’s objectives (depending on your average sales cycle this process can take a day or several months). You can do document these in your marketing automation software portal. Fortunately, to set priorities, you can use a process that is simple as P.I.E. We’ve all been there. It took three months to launch that marketing campaign from start-to-finish.
  • BIZIBLE  |  TUESDAY, MARCH 28, 2017
    [Automation, Process] Best Practices for Revenue Ops: Data & Analytics
    As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. The first action ops should take to ensure proper data governance is to assemble key stakeholders across the marketing and sales teams during key planning phases of building the marketing and sales technology stack and organizational process.
  • VIDYARD  |  TUESDAY, MARCH 28, 2017
    [Automation, Process] Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video
    The cool thing about Vidyard is that it integrates with your marketing automation platform (in our case, Marketo) to track and measure the impact of your video content. And finally, find a trusted video expert to help you through each step of the process—you and your audience will be happy you did. Breaking through all the marketing noise is hard enough on its own, but when your audience is other marketers, you have your work cut out for you.
    [Automation, Process] Are You Doing Remarketing Wrong?
    Marketing automation platforms such as ActiveDEMAND reduce ad fatigue by automating the process with dynamic audiences. Not Customizing Ads –Using behavioral data , the right automation platform and proper remarketing configurations, marketers can get the full advantage of remarketing by getting the ad right at the right frequency to the prospect, at the most opportune time in their buyer journey. Automate Your Marketing with ActiveDEMAND!
  • CONTENTLY  |  MONDAY, MARCH 27, 2017
    [Automation, Process] The 3 Most Important Reasons Marketers Use Marketing Technology
    If a company can gather useful data on its customers, it can find patterns that connect certain behaviors to purchasing decisions, and then automate processes that serve those behaviors. They’re also building marketing stacks that capture insights on the customer journey and automate everything from content calendars to lead attribution. When I decided to stop freelancing as a writer full-time, most of my friends and family assumed it was because of the financial grind.
    [Automation, Process] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    While it is difficult to eliminate all of the rework, it is possible to leverage marketing automation to keep repetitive tasks to a minimum, eliminating steps that do not add value. Analyzing your campaign management process can reveal inefficiencies that impact your performance. Tokens ” or “Merge Fields” are system-referenced data points within an automation solution hat adjust contact-presented information based on field values.
    [Automation, Process] THE HACKIES: How leading marketing executives tackle martech
    Strategy shapes the decision-making process. Once you are beyond the core platforms (marketing automation, CRM, CMS, etc.), Rather than having one vetting process for all solutions, they vary their approaches by solution and purpose. A consumer products company similarly bucketed technologies into enterprise platforms, tactical tools, and innovation — and they had a different decision process and time horizon for each.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Automation, Process] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Because marketing automation can do so much more. And they, unfortunately, are missing out on a whopping two-thirds of the benefits of marketing automation. Expanding the scope of marketing automation is not particularly complicated. They just may not be using their marketing automation technology to support branding and expansion as much as they could.
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Automation, Process] 7 Best Practices for Optimizing Sales Enablement
    Sales Enablement is a strategic, ongoing process to equip the sales team with the tools, resources and skills to make them more efficient, and ultimately improve sales execution and drive revenue. Successful sales enablement involves a lot more than automated pricing guides and managerial oversight of the sales funnel. Instead, the development and refinement of sales enablement should be a collaborative and open process.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Automation, Process] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    At 100 points, you’re going to say this lead is ready for sales, it’s a MQL ( marketing qualified lead ) or an AQL ( automated qualified lead ). Adding in lead scoring steps that take into account recycled leads is important for keeping a very important party happy during this process: your sales team. Sales depends on leads and so they should be involved during the process of determining and adjusting lead scores. Lead scoring is a B2B marketer’s best friend.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Automation, Process] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones. In this post, I'll share the exact process we used to fine-tune the messaging and nearly double the site's conversion rate. As an example, when analyzing HubSpot's customer responses I tracked: Which specific features were brought up most often as difference makers (like pipeline management or email automation).
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] How to Nurture Leads with Email Marketing
    Whether it’s about automation, mobile, personalization, engagement, or ROI, they are echoing the same point—email is still highly relevant in the modern age. Automate Your Email Marketing. Marketers are under great pressure to generate, nurture, and manage leads, and you’ll be needing tools to automate the majority of the tasks involved in email marketing. The Nature of Marketing Automation. Automation is marketing technology in action.
  • KAPOST  |  WEDNESDAY, MARCH 22, 2017
    [Automation, Process] How to Double Asset Production, According to Lenovo
    Like the sophisticated marketers they are, the team started the process using marketing automation, which is the perfect way to dip your toe in the proverbial water of digital marketing campaigns. However, they quickly adapted and realized they needed to organize the process in order to truly harness the power of full-funnel content marketing. When it comes to content creation, the struggle for getting things out the door is real.
    [Automation, Process] Storytelling Is Not a Strategy
    Technology exists to automate and streamline the process of content creation. At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
    [Automation, Process] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    It’s something that a leader should focus on keeping by enacting the tools and processes that maintain this favorable rating. While the human aspect of the equation in the form of an inspirational and respected leader is important in managing the talent portfolio, some of the processes can be automated. By streamlining these previously cumbersome and time-consuming processes, talent has a better experience with these aspects of their daily work environment.
    [Automation, Process] Using Video in Sales to Identify and Prioritize Quality Leads
    Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Most sales teams exist with a certain amount of automation. Looking at content consumption is probably the biggest, as with most of the buying process happening before your sales team gets involved, prospects are taking discovery into their own hands.
    [Automation, Process] Introducing The Definitive Guide to Account-Based Marketing
    While it’s not a new concept, ABM is experiencing a resurgence and gaining momentum because of recent technology innovations that allow organizations of all sizes to practice ABM in a scalable and automated way. Marketing is just as invested in targeting, engaging, and penetrating target accounts as sales, and they work in tandem to do so—planning, agreeing on definitions and processes, coordinating outreach, and sharing feedback.
    [Automation, Process] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    A lot has changed in the B2B buying process over the years. The B2B buying process is broken. Easy: The Holy Grail of funnel marketing — steering prospects effortlessly through the awareness, consideration, and purchase phases — is misguided because the buying process is hardly linear. Ask around and you’re unlikely to find a single salesperson that would turn away a purchase order on the very first call, saying, “I haven’t gone through my sales process yet.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Automation, Process] Interview with Infer on Predictive and ABM
    In fact, many of our customers start with predictive fit scoring prior to implementing marketing automation (MAP). Stage 1 (Automation): Once a company has started the marketing transformation process and adopted a MAP as system of record , predictive behavior models can accelerate the impact and simplify the rest of the stages by providing a system of intelligence with insights and actionable intelligence for reps and marketers.
    [Automation, Process] The Six Best Accounting and Finance Tools for Small Business
    Create and send invoices, estimates and receipts; track the status of invoices and payments; process credit cards, scan receipts, manage payroll, and produce financial reports. Pricing: basic accounting app is free; payroll is $15 plus $4 per employee, per month; credit card processing is by transaction. Sample review: “(TaxJar) integrates with the platforms you use, such as Square, to generate automated sales tax reports that calculate your totals by city and state.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Automation, Process] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    In a recent article on The Content Strategist that examined AI hype , Sameer Patel, CEO of the smart automation software company Kahuna, said: “There’s just a lot taking old technology [and] plastering AI on it.” ” As artificial intelligence continues to grab headlines, I spoke to Schuck to get his take on evolving skill sets for marketers, where salespeople fit in an automated future, and why some marketers struggle with marketing technology. Einstein. Sensai.
    [Automation, Process] Why Agencies Should be Doing More Webinars
    Some marketers might think webinars require too much effort for the results, but the payoff can be huge (and automation can greatly simplify execution). This process establishes them as thought leaders, differentiates from the competition, and createa positive awareness about their products and services. By offering webinars as an added service of your agency, you’ll have a highly effective marketing and sales tool for client utilization in every level of the sales process.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Automation, Process] Are You Measuring Event Marketing The Right Way?
    Granular touchpoint tracking isn’t automated, so most marketers measure their event performance using the metrics that are readily available: registrations, attendees, badge scans, etc. Many marketers are already taking the next step towards down-funnel measurement by uploading their event leads into campaigns in either their CRM our marketing automation system—turning these offline leads “online.”.
    [Automation, Process] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. Automation starts with data. Marketing automation is a cyclical process.
  • ACT-ON  |  MONDAY, MARCH 20, 2017
    [Automation, Process] Are You Ready for Marketing Automation?
    In recent years many businesses and other organizations have jumped on marketing automation (MA) technology, and it’s easy to see why. Most marketing automation platforms (MAPs): automate manual tasks and multi-step processes such as email and social media campaigns; integrate common marketing tasks and multiple tools into a single dashboard, making management easier; gather and consolidate data on campaign performance, website visitor behaviors, and other key metrics; and.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Automation, Process] 7 Benefits of Closed-Loop Reporting
    Marketing automation or analytics software provides one piece of the puzzle with data about how many leads you get from a specific channel, how you got those leads, and how you’ve engaged with them. With closed-loop reporting, you can see the path that every user goes through until they make the actual purchase so you can better understand their buying journey and process. Because you can see what’s working and what’s not, you can eliminate the parts of the process that don’t work.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] 5 Strategies to Help Teams Thrive after a Merger
    However, for the people involved, the process can be majorly stressful, with both large enterprises and small business moving individuals and teams around in an epic battle of workplace Game of Thrones. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes. Small teams, however, should be able to manage this more easily through a manual upload process.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Automation, Process] 10 Tips for Selling in Influencer Marketing to Senior Management
    Now, we’re not saying that this is always going to be a challenging process in which you have to overcome lots of hurdles and difficult questions; nor are we denying the fact that some senior managers will possess all the relevant knowledge, but failing to prepare is preparing to fail – as the saying goes.
    [Automation, Process] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. After networking with the best-of-best at Summit, you will be able to quote users (aka Josh Hill) and well-known companies to justify your processes, budget, and even make a case for additional headcount.— Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab.
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